Head of Marketing
- Employer
- OMNES
- Location
- London (Central), London (Greater) (GB)
- Closing date
- 18 Feb 2022
View more
- Function
- Marketing
- Level
- Senior Manager
- Contract Type
- Permanent
- Hours
- Full Time
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Job Details
OMNES is a fast-growing London label that’s changing the face of sustainable fashion. Responsibly produced and affordably priced, it’s a much-needed antidote to the disposable approach of big name fast-fashion brands, offering up clothes that are considered and impeccably made without costing the planet.
Main Responsibilities:
- Define the annual budget and budget revisions for Marketing and social strategy
- Set the marketing and social strategy
- Establish and implement a complete and integrated / omni-channel marketing and social plan
- Take ownership of development and implementation of the online and offline campaigns
- Develop customer-centric event concepts which deliver on brand positioning and the strategy
- Establish a key tone of voice
- Periodic reporting: competition analysis, benchmarking and best practices
- Build a CRM strategy and ensure the effective and efficient implementation of CRM campaigns
- Set CRM KPIs and monitor performance of the CRM activities
- Optimize OMNES’S visibility, at each door to deliver an on-strategy and consistent experience and brand image
- Lead the team to ensure flawless implementation of marketing plans (budget, themes, timeliness)
- Recruit, motivate, develop, coach and evaluate the team members to achieve targets
- Business planning period: prepare and present marketing section of the annual business plan and quarterly review presentations to the brand board
- Manage the budget in line with the marketing strategy
Requirements
- Bachelor's degree in Marketing or relevant field. Master's degree is preferred
- Minimum 8 years overall experience
- Good understanding of retail KPIs, CRM
- Excellent leadership and team management skills
- Strong analytical and negotiation skills with commercial awareness
- Highly organized and detail-oriented
- Solution driven, resourceful, resilient, determined
Company
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