Sr Manager, Email Marketing

Recruiter
Tory Burch
Location
New York, New York, United States
Posted
18 Jan 2022
Closes
08 Mar 2022
Ref
R0010885
Function
Marketing
JOB SUMMARY

Tory Burch is currently seeking a Senior Manager of Email Lifecycle Strategy & Operations to support the email marketing team's customer lifecycle program. This role will establish and execute on innovative revenue generating initiatives, while also focusing on optimization efforts on existing programs including increased email personalization. This role will largely focus on channel growth and leading email innovation and technical advancement of our retention marketing channels by working cross-functionally across several teams, including Marketing, Creative, Technology, Product, Analytics, CRM, Email, and Site Merchandising.

JOB DESCRIPTION

RESPONSIBILITIES:
  • Collaborate with business partners to develop and launch innovative marketing strategies that drive increased conversions and greater customer engagement.
  • Create and execute a roadmap for launching personalization at scale across various customer segments.
  • Develop scalable solutions and processes for complex email marketing programs and marketing automation in a high growth global environment
  • Identify areas of channel improvement and make actionable recommendations to increase operational efficiency and team adoption.
  • Lead projects across email, creative, engineering, product, data science, legal and security teams to build and iterate on our email marketing technology, processes, and usage.
  • Audit current email platform set-up and drive optimization
  • Lead expansion into additional marketing channels based on opportunity for increased revenue and market share (ex: SMS, Push Notifications, etc)
  • Present plans and learnings to key stakeholders and executives.


REQUIREMENTS:
  • Minimum 6+ years in email marketing
  • Expert in Sailthru or similar marketing automation platform
  • Experience managing a team
  • Ability to turn data into actionable insights, provide direction on upcoming campaigns, projects and timelines
  • Thorough and consistent proactivity with planning, updating documents, and aligning calendars
  • Strong written & verbal communication skills to work across numerous cross-functional teams and across multiple regions
  • Highly organized, strong time management skills and attention to detail
  • Strong project management skills with the ability to manage multiple email marketing projects simultaneously
  • Strong knowledge of Google Analytics
  • Ability to perform in a high-volume and fast-paced work environment with a globally distributed team


Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com .

NYC COVID-19 Vaccination Requirement

Tory Burch requires new hires employed in New York City to be fully vaccinated against COVID-19 per the order of the Commissioner of Health and Mental Hygiene to Require COVID19 Vaccination in the Workplace. Tory Burch provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).

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