Manager, International Email Marketing

Recruiter
Tory Burch
Location
New York, New York, United States
Posted
18 Jan 2022
Closes
31 Mar 2022
Ref
R0010884
Function
Marketing
Level
Manager
JOB SUMMARY

Tory Burch is currently seeking a Manager of International Email to support the email marketing team's global program. This role will work closely with international markets to establish and execute on revenue generating initiatives and events, and continue optimization efforts on existing email campaigns including increased personalization and affinity targeting. This role will drive international email innovation by working cross-functionally across several teams, including our global market leads, Marketing, Creative, Technology, Product, Analytics, CRM, Email, and Site Merchandising

JOB DESCRIPTION

Responsibilities
  • Manage, plan and execute global email marketing programs through a personalized lens
  • Work closely with international markets to establish and execute strategic email marketing programs that support revenue generation and nurture long term brand initiatives
  • Maintain international email calendar and coordinate email campaign scheduling to ensure proper cadence, avoiding overlapping messages and ensuring key message integration
  • Analyze and report on email program performance and key email metrics
  • Create and execute international email testing roadmap
  • Collaborate with teams across the organization to deliver targeted email campaigns that support core initiatives and events
  • Drive email innovation for global audiences through personalization by targeting affinity purchasing, lifecycle stages, and site behaviors
  • Develop scalable solutions and processes for complex global email marketing programs and marketing automation in a high growth global environment


Qualifications
  • Minimum 4-6 years experience in email marketing
  • Expert in Sailthru or similar marketing automation platform
  • Ability to turn data into actionable insights and provide direction on future strategies
  • Thorough and consistent proactivity with planning, updating documents, and aligning calendars
  • Strong written & verbal communication skills to work across numerous cross-functional teams and across multiple regions
  • Highly organized, strong time management skills and attention to detail
  • Strong project management skills with the ability to manage multiple email projects simultaneously
  • Knowledge of Google Analytics is a plus
  • Ability to perform in a high-volume and fast-paced work environment with a globally distributed team


Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com .

NYC COVID-19 Vaccination Requirement

Tory Burch requires new hires employed in New York City to be fully vaccinated against COVID-19 per the order of the Commissioner of Health and Mental Hygiene to Require COVID19 Vaccination in the Workplace. Tory Burch provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).

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