Global Communications Director - Carolina Herrera New York (Fashion)

Job Title:                     Global Communications Director

Work Type:                Hybrid

Reports to:                  VP Global Marketing & Communications

  SUMMARY

Lead and manage the company's global communications strategy aligned with the company’s business objectives and profitability goals. Support all Carolina Herrera New York and licensees in communications policies, objectives, and initiatives to ensure development and implementation of cohesive, innovative marketing programs adhering to global brand guidelines.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. The VP Global Marketing & Communications as necessary may assign other duties:

Manage all PR and press activity for Carolina Herrera:

• Identify and pitch digital press opportunities across all media platforms (Print/digital) to create unique partnerships and storytelling opportunities
• Draft, edit, and format Communications documents, including: press releases, media alerts, and brand statements
• Maintain a keen understanding and relevance in industry related matters
• Cultivate and establish new relationships with media contacts
• Support VP on activation strategies pertaining to VIP, Influencer and partnership relations
• Generate internal communication tools to share press and brand activity
• Oversee PR Manager and sample tracking tool
• Support PR Licensees with communications strategies and local events support
• Oversee all communication budgets

                       

Brand Events

• Manage production of brand events - Develop concepts and formats directly with third party vendors and events partners: managing, such as florists, event producers, caterers, lighting designers to adhere to brand standard to achieve event goals
• Managing the execution of in house events
• Oversee the guest lists

• Produce and manage event budget, timelines and a cohesive recap
• Leverage all events (branding/wholesale/retail) to maximize local and national press opportunities
• Support Marketing Manager in efforts for Retail and Wholesale events where necessary

Show

• Identify and create seasonal invitation list for international press, VIP and influencers
• Liaise with external teams respective lists: Wholesale, Retail, Intl PR, Puig, Institutional, Internal executives
• Work with Production company/serve as internal communicator for show direction while maintaining a budget

• Partner with production on venue search, budget, décor and design elements
• Oversee agency or partners for invitation send out and seating, follow ups
• Manage scheduling during week for show partner
• Production, casting director, music producer, stylist, HMU
• Manage HMU bookings and special sponsorships
• Hair, MU, Nails
• Generate Press release and Run of show

Pre-Collection

• Create seasonal invitation list
• Liaise with VM on décor elements
• Produce Event on seasonal basis
• Manage pre collection budget, booking of presentation models, and schedule for appointments

Budget

• Oversee communications (Event, Show, VIP, Influencers)  budgets by creating and managing yearly communications budget and tracking spending and invoices

Press, Agency and Partner Management

• Work closely with licensees to align on overall brand strategy
• Key day to day Liaison for Global PR agencies, ensuring that we are driving the CHNY press strategy on a day to day basis

• Key liaison for feature, interview requests
• Grow relationships with publishers to produce
• Create and execute innovative press strategies to promote new collections and overall brand awareness, in line with overall business strategies
• Develop feature stories and product story ideas to pitch to top editors and target publications in order to secure exclusive and effective press coverage across all outlets
• Cultivate and maintain executive editor relationships and above in order to maximize brand exposure

Sample Management

• Work with the all teams to manage sample requests and expectations through PR and Events Manager, focusing on editorial, PUIG and VIP requests

Reporting

• Oversee communications portion of Weekly Marketing and Communications report
• Oversee Monthly Editorial highlights, Weekly Press Requests, and Credit Requests
• Manage Pre-Collection Attendance Report, Yearly events Calendar, and Event Recaps

 

SKILLS & EXPERIENCE

• Minimum 5-7 years experience in marketing, preferably in ready-to-wear or accessories luxury industry
• College Education required
• Strong communications skills, interpersonal and relationship building skills; able to work as a team, as well as handle projects on his/her own
• Strong computer skills (MS Office)
• Strong organizational and analytical skills
• CRM Software

 

COMPETENCIES

Help People to Succeed       Sets, communicates and evaluates performance expectations. Provides regular face-to-face feedback. Is aware of employees’ capabilities and aspirations. When necessary, addresses issues or performance constructively. Empowers and recognizes people’s successes. Supports and encourages development. Grows people through stretching Assignments. Is frequently consulted as mentor.   

 

Build High Performing Teams      Is a good judge of talent, recruits effectively, and builds a capable team. Creates energy and enthusiasm to work towards a common goal. Resolves conflict and fosters cooperation. Recognizes strengths and weaknesses, and assigns work accordingly. Constantly communicates and keeps team informed, up-to-date and on track.  

 

Ideals and Principles   Continually Strives for excellence in everything they do. Is willing and able to align own priorities with those of the organization. Can be trusted to act with integrity, honesty, and respect. Behaves in a way which is consistent with the culture, values and vision of Puig.  

 

Foster Curiosity          Has a thirst for knowledge. Is always interested to learn about the latest trends that could help improve the business. Is a natural learner who is always looking for new knowledge and experience. Is eager to understand the wider context in order to grow. Is intellectually curious, committed to finding ways to improve themselves, and actively seeks feedback.          

  

Embrace Change         Reacts positively to change. Supports change initiatives, can see when change is required, and initiatives it when needed. Sees change through themselves. Is flexible and open-minded, and adapts well to new tasks or circumstances.

 

Drive for Results          Motivated and passionate about working and achieving excellent results. Constantly delivers on commitments, even in the face of difficulties, and is optimistic and tenacious throughout. Takes end-to-end responsibility and continually looks for ways and means to improve performance.

 

Connect, Share, and Cooperate Builds appropriate, constructive and effective relationships with colleagues. Shares information readily and proactively. Supports initiatives outside their immediate area if able. Doesn’t allow personal objectives to take priority over the team’s best interests. Gains trust of colleagues, and is well-positioned to offer support and assistance when required.