Senior Manager Brand Marketing Calvin Klein (m/f/x) Maternity Cover

Calvin Klein
Düsseldorf, Germany
20 Jan 2022
01 Mar 2022
Full Time
PVH is one of the most admired fashion and lifestyle companies in the world. Our brand portfolio includes the iconicCALVIN KLEIN, TOMMY HILFIGER, Van Heusen, ARROW, Warner's, OlgaandGeoffrey Beenebrands, as well as the digital-centricTrue&Co.intimates brand. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That's the Power of PVH.

One of PVH's greatest strengths is our people, and our collective desire to create an inclusive workplace environment where every individual is valued and every voice is heard. Our culture is grounded in our company's values and we are cultivating an environment of inclusion, belonging and equity for all to build a better workplace, drive innovation in the marketplace and create positive impacts in our communities. We strive to be an employer of choice to drive fashion forward - for good.

The head office for the DACH and EEC markets which include 13 countries with more than 2600 employees is located in Duesseldorf and home to around 500 employees.

PVH Europe is on a mission to redefine the fashion industry by driving full digitization along the company's entire value chain, from product design to the end-consumer. Our Digital & Marketing strategy aims to create a seamless consumer experience across all consumer channels, thereby connecting online and offline channels (Omni channel). Our Marketing team is one of the driving forces to define concepts, activations & campaigns close to our end-consumer across all our Sales Channels in Region West - Own Retail, Franchise, Wholesale, Online Wholesale with our big online platform partners.

We are looking for a Senior Brand Marketing Manager (m/f/x), who will be part of the local Omni channel Calvin Klein Brand Marketing Team. As part of our Calvin Klein Brand Marketing team you drive the local Marketing calendar for the brand Calvin Klein and translate global defined brand strategies into local needs. You are a key partner to our Sales teams as well as central HQ Brand Marketing teams. Your team makes sure to balance the local commercial needs with the brand strategy and to drive - together with our Digital Marketing Team (incl. Content Marketing, Influencer Marketing, Media) as well as our Events & Comms team - 360 degree activations & campaigns at all consumer touchpoints. As part of the team you independently drive activations, campaigns and projects as well as small cross-functional teams. Tracking business KPIS and identifying additional & new innovative ideas are measuring the success of our work.

A day in the life of a Senior Manager Brand Marketing Calvin Klein - Maternity Cover (m/f/x):
  • You will develop strategies and measures to expand the presence of our brands on a local base with predefined KPIs and ROIs on all channels
  • You will analyze our brand positioning and consumer insights
  • You will translate brand elements into plans and go-to-market strategies
  • You will oversee the marketing responsibility to guide sales teams during the order process
  • You will define necessary process requirements in close cooperation with internal and external stakeholders
  • You will monitor the product distribution and brand consideration
  • You will plan budgets on an annual base
  • You will coordinate interdisciplinary project teams and be the central contact person for cross-departmental projects
  • You will develop innovative ideas and continuous optimization of results
  • You will have a strong exchange with internal stakeholders and our global marketing team
  • You will lead and coach your team as a role model and ensure an empowerment and error culture
  • You will promote and execute a leadership style that comprises our values, our leadership behaviors and key aspects such as innovation, thinking out of the box, business and individual growth, empowerment and collaboration

What do we need from you? You have:
  • A minimum of 5 years relevant work experience in (Brand) Marketing
  • Relevant experience gained in retail
  • A creative and innovate driven marketing mind
  • A data-driven thinking and an affinity for numbers
  • A solution-oriented action and precise working method
  • A high degree of team spirit
  • Very good MS-Office knowledge (Word, Excel, PowerPoint)
  • Fluent written and spoken German and English

What you can expect from us:
  • A hybrid smart work program that empowers our associates to work at their preferred location within a flexible schedule
  • We foster a culture of development, offering training and learning opportunities through our very own PVH university
  • Multiple employee benefits such as employee discounts, mobility offers, internal sports classes and other well-being initiatives
  • During covid-19 crisis the health and safety remains a top priority for PVH. We have issued guidelines and implemented measures for a healthy work environment that we carefully monitor and adapt

PVH is committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.