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Senior Business Analyst - Marketing Analytics (m/f/d)

Employer
Zalando
Location
Berlin
Closing date
23 Feb 2022

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Function
Marketing
Level
Senior Manager

Job Details

ABOUT THE TEAM
Central Analytics is a central team providing all businesses within ZMS with reporting, data concepts, deep dive analyses and consulting on all types of analytical questions. This makes us have a great impact across a broad range of stakeholders within ZMS and even beyond.

The team is already well equipped with analytical expertise focused on various data topics and as we are constantly growing, we are currently looking for a Senior Business Analyst - Marketing Analytics. In this role you will play a key role in driving the further development of the business by building the right tooling and KPIs to generate more efficiency internally and more effectiveness for our partners. This will lead to data-driven and meaningful decisions across all ZMS teams. You will work on various analytical tasks across our operations process flow and impact the way we steer our business.

Where your expertise is needed:
  • You are responsible for the Marketing Strategy & Operation reporting landscape and its further development, performing analytics to drive operations effectiveness.
  • You build/maintain data infrastructure (dashboards, aggregated data sets, reports, data pipelines) to monitor the performance of our marketing operations and drive business understanding.
  • You independently drive and create key analyses to improve the effectiveness and efficiency of ZMS, incorporating qualitative insights to make sure that insights become actions by actively driving them to influence the organisation.
  • You collaborate with Operations, Product and BI engineering teams to identify opportunities for improvement, conceptualize and develop new solutions together e.g. new tool, new KPI, algorithm improvement, forecasting model, etc.
  • You analyze data, conduct investigation and synthesize requirements into project plans, written proposals and structured playbooks.
  • You support with your data storytelling skills our senior management and business teams to take data-based business decisions and actions.
  • You have direct exposure to senior stakeholders, collect their requirements, develop analytical concepts, build prototypes and stepwise improve the effectiveness and efficiency of our operations.


What we are looking for:
  • You ́re proud of a degree in economics, computer science, mathematics or other quantitative studies and have already relevant > 5 years working experience in Analytics, ideally in MarTech.
  • You balance technical acumen with business understanding and excel in collaborating with commercial stakeholders to drive insightful, robust analyses.
  • You can easily translate business questions into quantitative terms and present the results in an easily understandable manner.
  • You have excellent project management, critical thinking, and organizational skills
  • You have a proven track record of building up business monitoring and deriving actionable insights which translates into strong knowledge of e-commerce KPIs and how they can be defined, continuously monitored and shared across stakeholders.
  • Your ability to dive into details and hands-on mentality enable you to get things done and create a big impact in a fast-paced environment.
  • You possess extensive experience of data visualization tools like MSTR, Tableau, Google DataStudio is needed to create minimum valuable products (MVPs).
  • You possess experience using SQL or similar language to extract and manipulate data on e.g. BigQuery. First experience with a scripting language like Python or R would be a plus.


PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 23 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 45 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all applications must be completed using the online form - we do not accept applications via email.

Company

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
     
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
     
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
     
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
     
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
     
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
     
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.


With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
Website
Telephone
+49 (0)30 2759 4693
Location
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany

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