Communications Coordinator
- Employer
- Rosetta Getty
- Location
- New York City, New York (US)
- Salary
- Salary & compensation commensurate with experience
- Closing date
- 1 Feb 2022
View more
- Function
- PR & Communications
- Level
- Coordinator / Executive
- Contract Type
- Permanent
- Hours
- Full Time
Job Details
Rosetta Getty is seeking a candidate to fill a position that focuses on all communications with a secondary scope in marketing. The opportunity would allow the candidate to primarily own press, VIP and influencer placements while also supporting marketing needs. Reporting into the Director of Marketing & E-Commerce, there would be room for the candidate to have exposure to the E-commerce function and develop a skill set in direct-to-consumer business management.
COMMUNICATIONS:
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Build all communication initiatives into an overall marketing strategy for each season ranging from key products, fabrications and storytelling points
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Own relationships with editors and achieve press features on a seasonal and product-launch basis
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Secure VIP dressing opportunities with stylists while aligning with the sales team to determine product focuses
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Develop and maintain a list of influencer giftings with the objective to grow brand awareness and traction with both macro and micro communities
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Produce seasonal collection presentations from start-to-finish with the objective to provide Rosetta a compelling format and guest list to speak to the collections
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Sample trafficking of all product while being aware of other teams’ sample needs
MARKETING:
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Co-produce all photoshoots including casting, negotiating contracts and budget management
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Maintain marketing calendar across product focuses and collection launches
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Own asset management including post-production, cropping, and working with
an external copywriter to develop brand language.
PROFILE:
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3-5 years of experience in a press and stylist-focused field, with an eagerness to grow in the marketing and DTC space
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Has an extensive network within the fashion industry and able to externally represent the brand
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Holds an independent character while also enjoys working cross-functionally with other department verticals (design, production, sales)
Company
ROSETTA GETTY IS THE INTRODUCTION TO A BRAND FOCUSED ON CURATING NEW IDEAS BETWEEN WEARER/MAKER AND WHAT IT MEANS FOR CONSTRUCTION, PROCESS, PRESENTATION, AND COLLABORATION. COLLECTABILITY IS IMPORTANT IN THE WAY WE APPROACH OUR DESIGN PHILOSOPHIES, AND IN BUILDING THE VOCABULARY OF OUR WARDROBE. SPECIALIZED PIECES, SOME MADE COMPLETELY BY HAND, ARE DESIGNED TO HAVE TWO SIDES: COMING FROM THE INSIDE TO THE OUT, OR FRONT TO BACK. WE’VE MADE AN EDITED GROUP OF PIECES, SEVERAL VOID OF TRIMS OR CLOSURES, OFFERED IN MULTIPLE FABRICS TO LET THE WEARER FEEL FREE TO INTERPRET.
- Location
-
New York
US
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