Marketing and Communications Coordinator

JW Anderson
London (Central), London (Greater) (GB)
21 Jan 2022
15 Feb 2022

Job TitleMarketing and Communications Coordinator

Reports toCommunications Director 

Job PurposeSupport the Communications Department with the development and implementing the Company’s communication Strategy working hand in hand with the Communications Director. 

Main Responsibilities:

Communication Strategy:

  • Manage the marketing and communications strategy
  • Develop the user experience and generate content – copy and digital production
  • Ensure all communications are posted correctly – brand alignment across the user experience
  • Utilise analytical tools and data driven insight
  • Ensure that the library of reference documents on the intranet are up to date
  • Collate market research and competitor analysis, making recommendations for future strategies
  • Be the key point of contact for daily business with global PR agencies (London, New York, Paris, Asia)
  • Support wholesale and franchise partners with key assets - images, samples, product and campaign information

Project and Team Management:

  • Liaise and work closely with the international PR agencies
  • Manage department administration and all internal communication calendars and internal databases
  • Coordinate and manage sample loans & returns within all JWA departments and external agencies
  • Challenge any unclear communications intended for stores that other corporate groups want to publish
  • Manage personal calendar and work effectively to set deadlines seasonally, as well as on ad hoc projects
  • Collaborate and develop strong relationships across multidiscipline teams
  • Circulate communications plans to internal stakeholders
  • Maintain the digital and print press archive
  • Active participation in the co-ordination of press events and shows
  • Supervise the intern on a day-to-day basis

Skills and Experience Needed:

  • A minimum of 2-3 years of experience in the Communications Industry, ideally for a fashion brand. Minimum 1 year of experience at Coordinator level.
  • Excellent communications skills both written and verbal.
  • Highly organised with excellent administration skills, detail orientated and accurate.
  • High energy and passion for fashion.
  • Second European language an advantage.
  • Ability to work in a reactive fast paced environment.
  • Solid Computer Skills: Powerpoint, Excel, Adobe, InDesign.

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