Lifecycle Marketing Manager

Recruiter
Gymshark
Location
Denver, Colorado, United States
Posted
21 Jan 2022
Closes
15 Feb 2022
Ref
4004388101
Function
Marketing
Level
Manager
OVERVIEW:


As Gymshark continues to expand globally, the goal of the CRM team is to create a consistent and aligned journey across multiple touch points throughout the customer's experience regardless of their lifecycle positioning. Gymshark North America is seeking a CRM Manager to help support the US and Canada markets, including direct communication to our customers, as well as customer lifecycle management. This person will help shape the Gymshark North American CRM program, partnering with cross functional and UK teams to identify opportunities for success.

We're here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up - for themselves - to be their physical or mental best, whatever that means for them. It's what we want for our community, and our team. A team that's growing rapidly around the world. A collective of talented individuals working together to invent Gymshark's future. Our plans are ambitious, and we're looking for people who want to join us for the ride - our growth will be your growth.

Please note while we are currently offering a hybrid work model, all candidates must be either Denver based, or willing to relocate to Denver, CO. 100% Remote work is not available for this role. You must also be legally able to work in the United States. 

WHAT YOU'LL BE DOING:

  • Champion the development of online and offline CRM programs that drive measurable results and customer engagement
  • Partner with the UK team to establish a collaborative relationship, leveraging best practices while establishing autonomy
  • Help build, create and evolve campaign and communication strategy based on customer insights and lifecycle plans
  • Develop and brief go-to-market channel plans, including consumer segmentation and personalization strategies
  • Maintain health of channel audiences in partnership with customer data team
  • Establish personalisation strategy across all customer facing communication channels
  • Support the end-to-end cross-channel customer journey, on and offline, creating an aligned and consistent omni-channel customer experience
  • Establish monthly and weekly KPI targets for channels and initiatives. Support the team in pursuit of these goals.
  • Form an in-depth understanding of our customer starting from consideration through churn and the way they behave
  • Coordinate and monitor team work load output and ensures priorities and deadlines are met
  • Monitor and adjust processes accordingly to become more efficient and streamlined
  • Collaborate to provide actionable solutions to commercial objectives
  • Provide guidance and instruction on email best practice and legislative compliance to trading, marketing and Customer Support teams
  • Report on key performance metrics and ongoing testing strategies
  • Manage day-to-day interaction with vendor partners
  • Make recommendations for system and platform enhancements where growth gaps or limitations are found

WHAT YOU'LL NEED:

Essential Qualities:

  • 5-7 years in digital marketing, with experience in CRM or Lifecycle marketing
  • Passionate about customers and providing a great customer experience
  • Hands on experience with analytics platforms and data base tools
  • Comfortable with change and promotes agility in self and ways of working
  • A strong understanding of CRM systems, including best practices and cross-channel set-ups
  • Experience developing and delivering customer communications to achieve strategic initiatives
  • Ability to produce reports and derive valuable insights and analysis
  • Confidence in presenting back findings from customer facing communications to team and wider business along with actionable next steps
  • Naturally curious and KPI driven to attain deadlines
  • High attention to detail

Preferred Qualities:
  • Prior management of direct reports
  • Athletic apparel experience a plus

THE PERKS.

At Gymshark we believe in the importance of investing in our employees through their physical, mental, and financial health along with being able to provide some fun and inclusive perks along the way.

This role has a salary range between $82,000-$98,000 annually depending on experience.

Part of our compensation package includes a discretionary annual company performance bonus. We are also able to offer our employees and their families a comprehensive medical, dental, and vision package. Gymshark provides company paid short-term and long-term disability insurance, life insurance, and our Sharks also receive a generous 401K match to help them save for their retirement.

Gymshark will continue to support our employees' overall wellbeing through several perks including 30 days of paid time off (plus your birthday), transportation allowance, up to $900 in reimbursement toward the purchase of exercise equipment, paying for a gym membership, and a 50% discount on all Gymshark items. We hope you consider joining our growing family in Downtown Denver, Colorado.

*All benefits are non-contractual, and Gymshark may amend, terminate, or enhance the benefits provided you and our other employees from time to time as it deems appropriate.

WE HIRE PEOPLE.

Real-life humans, each with their own unique set of thoughts, beliefs, cultures and identities with a background and body that is completely individual. Together, as unique individuals, we make Gymshark stronger.

If you're reading this, you're probably applying for or considering applying for a job with us, and we want you to know that Gymshark is an equal opportunity employer. For us, that means we always, and will always, strive to be as inclusive as possible in all aspects of employment and that we do not, and will not, tolerate discrimination of any kind.

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