Senior Insight Manager - Consumer and Market Intelligence

Ralph Lauren
London, United Kingdom
24 Jan 2022
29 Jul 2022
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
You will be responsible for the project management and delivery of key cross-category projects, providing invaluable insights to drive the business and acting as a key insights partner for both global and regional teams.

Essential Duties & Responsibilities

* Owning and becoming the expert of Ralph Lauren's multi-country brand tracking study, addressing any problems (e.g. with sampling), managing stakeholders and ultimately building a strong knowledge of the trends and regional nuances ·Working on new cross-category projects (both qualitative and quantitative) from start to finish, which will include: outlining research needs and designing the studies, liaising with all global and regional stakeholders to ensure the brief meets their needs, ensuring the RFP process is completed smoothly and on time, working closely with the chosen agency to ensure projects are delivered on time with strong, actionable insights at the heart. ·Delivering quarterly business reports that are distributed to the whole business, including the Board, and pulling together key insights from these ·Working with the Customer Insights team and Data Analytics team on the NPS shopper study to derive deep and ongoing insights on how to improve the customer experience both instore and online ·Identifying opportunities to drive Ralph Lauren growth and contributing to category and brand strategy planning ·Partnering with the regions to ensure all projects are including their markets' view and quickly becoming a trusted and efficient point of contact for all cross-category queries. ·Building strong working relationships with our external agencies and continually working to identify new methodologies and innovative agencies to partner with

Experience, Skills & Knowledge
Strong research skills, from questionnaire and sample design to reporting, with good experience in quantitative studies and brand trackers -Excellent attention to detail when handling and manipulating quantitative data -Strong analytical skills with the ability to turn complex data into clear insights with business-led recommendations and proven strategic thinking -Comfortable presenting to senior leadership -Expert in Excel and Powerpoint -Curiosity in understanding consumers and their relationships with brands -Proactive and autonomous yet also strong team player. -Passionate and driven