Consumer Insights Analyst - Global CMI

Ralph Lauren
London, United Kingdom
24 Jan 2022
25 Oct 2022
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
You will be responsible for supporting the Global Consumer and Market Intelligence team helping them in the management and delivery of key research projects, pulling together data and analyses reports, as well as interacting with both global & regional teams.

Essential Duties & Responsibilities
· Supporting the team in setting up new research projects (both qualitative and quantitative) by: inputting into the brief and choosing relevant suppliers, ensuring the RFP process is completed smoothly and on time, liaising with diverse internal and external stakeholders to ensure the project meets all needs, reviewing and adding to questionnaires & stimulus before finally reviewing and building on agency reports. · Building a strong knowledge of the consumer & shopper dynamics, the competitive & retailer landscape as well as staying ahead of the trends and regional nuances. · This would enable the individual to quickly become a trusted and efficient point of contact for queries on these categories, partnering with the regions to ensure all projects are including their markets' view · Pulling data from existing studies as well delivering insights analyses using a range of sources, delivering compelling business-focused stories · Becoming an expert in a wide range of research methodologies, from qualitative to quantitative, consumer through to shopper. · Building strong working relationships with our external agencies

Experience, Skills & Knowledge
Previous experience in research and project management would be ideal Good use of Excel and Powerpoint. - Proven ability to manage multiple tasks and projects at the same time as well as prioritizing effectively - Excellent attention to detail when handling and manipulating quantitative data - Strong analytical skills with the ability to turn complex data into clear insights with business-led recommendations - Curiosity in understanding consumers and their relationships with brands - Proactive in nature and an ability to work autonomously, yet also able to work within a team. - Passionate and driven

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