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Head of Audience Engagement

Employer
Hodinkee
Location
New York City, New York (US)
Closing date
24 Feb 2022

View more

Function
Marketing
Level
Manager
Contract Type
Permanent

Job Details

HODINKEE is a fast-growing media brand and shop that makes watches accessible to everyone. Over the past decade, founder Ben Clymer has grown HODINKEE into a thriving company of creatives. Our team now consists of writers, editors, designers, photographers, podcasters, engineers, and so many other key players who cement HODINKEE’s position as the most trusted source for watch news and products. We have a website (duh). An app. A podcast. A magazine. A Youtube channel. And a thriving retail business selling new, pre-owned, and vintage timepieces. HODINKEE’s goal is to bring readers and consumers the best in wristwatches in a way that’s approachable, authentic, honest, and fun.
Now we need someone to lead our social media team. It’s a high-profile job and a rare opportunity; we’re looking to hire a star.

What You'll Do

The HODINKEE Head of Audience Engagement oversees the strategy and management of all social platforms for HODINKEE. This person will be a part of the Editorial team, working closely with Marketing to grow our audience across each platform for the brand and its extensions. The right candidate will develop a strong, clear, approachable social voice aligned with the brand to translate the (sometimes esoteric) world of watches to a diverse global audience. The Head of Audience Engagement will be data-driven enough to achieve core business KPIs, and yet will have the soft skills necessary to lead and mentor two junior coordinators. 

In this role, you will

  • Define and orchestrate organic social strategy for all HODINKEE platforms, including H Shop and Crown & Caliber. The idea is to enhance our editorial posts with bespoke social storytelling, rather than simply linking to articles. And to give our Shop posts an editorial touch, rather than a purely commercial hard-sell. 
  • Grow our audience across every channel, starting with YouTube and Instagram, continuing through Facebook, Twitter, LinkedIn, TikTok, and whatever platform pops up next
  • Create elegant, entertaining, and engaging content that appeals to watch enthusiasts and newcomers alike, supporting key product launches, limited editions, marketing campaigns, and of course daily editorial
  • Establish guidelines and best practices for social with support and alignment from Editorial and Marketing leads
  • Align social KPIs with Editorial and Marketing to set measurable engagement and growth targets. Establish a strong social reporting dashboard to measure results, and regularly share your insights
  • Drive revenue by making our social content effortlessly shoppable
  • Balance Editorial content and Commercial/Merchandising priorities across all key platforms
  • Maintain, and update as necessary, our SEO best practices
  • Deliver a roadmap of innovation, tests, and social-first programming to refine our approach
  • Work closely with our Brand Partnerships team to develop branded content programs that are HODINKEE-grade and social-first
  • Spearhead a HODINKEE influencer program by establishing a database of approved influencers (existing and new) as well as guidelines for influencer agreements
  • Partner with Customer Care leads to coordinate response on customer queries via social platforms to ensure comments are addressed and resolved in a timely manner
  • Stay abreast of industry trends, monitor competitor activity, and share intel internally. Audit current social tools and identify new ones to bring into our business.
  • Work with a sense of urgency, and a sense of humor

Who You Are

  • A collaborative, quick-minded, savvy, fearless, social digital native with…
  • Minimum of 5 years of meaningful experience in social media (Agency, Publishing or DTC brands preferred)
  • Expert knowledge of social-first content forms including video, text, photography, and animation – and the discernment to know when to use each
  • Familiarity with social CMS tools (Sprinklr, Sprout etc.), analytic tools (ie. Google Analytics, Iconosquare), and advocacy/UGC tools such as Bazaarvoice
  • Strong project-management skills with the ability to juggle multiple projects under tight deadlines
  • Deep understanding of editorial storytelling, plus fluency in brand marketing
  • Proactiveness and initiative, willingness to collaborate and frequently partner across the business
  • Demonstrable leadership experience
  • Superb editing and proofreading chops
  • Great communication and presentation skills 
  • An unwavering commitment to customer service
  • Interest in watches, with a desire to learn more

HODINKEE is proud to be an Equal Employment Opportunity Employer. We’re committed to a diverse and inclusive workplace and strongly encourage applicants from all backgrounds and walks of life.

Company

Founded in 2008 by Benjamin Clymer as a way to talk about his passion for watches, HODINKEE is now established as the foremost destination for covering the world of horology. Through in-depth reviews of luxury watches, historical background of vintage items, up-to-the-minute news coverage, and original photography and video, HODINKEE is able to connect watches to culture and commerce more broadly. Through its outstanding editorial content, HODINKEE is creating a community of global watch enthusiasts.

In 2012, HODINKEE launched its e-commerce platform HODINKEE Shop, and now is an authorized retailer for more than 10 of the most important watch manufacturers in the world. In 2017, HODINKEE launched its namesake magazine. Now on its fourth issue, HODINKEE Magazine provides a tactile expression of its online experience through its high-quality production and storytelling. HODINKEE has been honored across the media landscape, being named as one of Time’s 50 Best Websites, Fast Company’s Most Innovative Companies Of The Year, and a 2019 Webby Award recipient.

Company info
Location
New York
New York
US

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