Content Marketing Manager (m/w/d) - Connected Retail

Recruiter
Zalando
Location
Berlin
Posted
26 Jan 2022
Closes
04 Feb 2022
Ref
3855993
Function
Marketing
Level
Manager
As Content Marketing Manager (m/w/d) in our team at Connected Retail you will be responsible for identifying, planning and distributing highly captivating content. You'll provide ideas and orchestrate strategies that will stand out within a demanding b2b environment.

Our mission is to break down the barriers between physical and digital retail. As part of this, you will build communities, drive traffic, and engage our audiences in meaningful conversations.
WHERE YOUR EXPERTISE IS NEEDED
  • Implement optimization strategies to increase the company's website rankings in search engine results
  • Develop unique ways to create value and connect the interests of our audiences with our business goals
  • Drive traffic and engagement that translates into brand awareness, community building, and inbound leads
  • Identify content opportunities and create content alongside an art director and a copywriter
  • Establish success metrics based on in-depth analysis of different audience segments throughout the funnel
  • Organize and maintain an editorial calendar and regular content campaigns, set up and manage asset planning and distribution
  • Ensure content is up to date on a regular basis with current data and links
  • Be responsible for benchmarking and stay aware of the latest content trends and best practices
  • Work together with our sales, onboarding, partner consulting and product teams to create a consistent experience
WHAT WE'RE LOOKING FOR
  • You have a degree in marketing, communications, journalism or a related discipline - Diploma or Master. Experience in the fashion/retail industry is mandatory, b2b experience is a plus
  • You bring a minimum of 5-7 years of content marketing or content creation experience
  • You have an editorial mindset that seeks to understand what audiences consume and how to create it
  • You understand how to manage priorities in a complex environment and focus on the delivery of results in the form of traffic, leads and engagement
  • You have a strong knowledge in the field of SEO & Content Marketing and solid understanding of analytics and content management systems
  • You have proven experience with online community building
  • You are able to work productively with counterparts in a cross-functional capacity
  • You thrive between the poles of groundwork and creative excellency
  • You love to work in an international atmosphere
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO CONNECTED RETAIL
As part of the Zalando universe, Connected Retail is enabling brick-and-mortar stores to sell directly to millions of online consumers on the Zalando platform. Together with our partners and state -of- the- art technologies we are building a seamless experience for our 42 million active customers to shop from local stores. This results in greater shopping experience, product selection and availability in products, faster delivery times and more sustainable shipping.

THE FUTURE OF RETAIL IS CONNECTED

Please note that all applications must be completed using the online form - we do not accept applications via email.

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