Sr. Digital Editor

Senior Digital Editor

About Cosmetic Executive Women, Inc.

CEW is an international organization of 10,500+ individual members representing a cross section of beauty and related businesses. Members represent leading brands, indies, retailers, media and suppliers. CEW’s purpose is to provide programs that develop careers and knowledge of the beauty industry through industry leader talks, trend reports, newsletters and mentoring.

CEW Benefits

Robust healthcare benefits including medical, dental and vision.  Generous time off – 17 PTOs, 11 paid holidays, summer Fridays.

Job Heading:  Senior Digital Editor

Title:  Senior Digital Editor, Content

Education, Skills and Experiences

• Bachelor’s degree in journalism, communications, marketing or related field

• Digital native who can lead SEO strategy and best practices, analytics, targeted digital strategy, content packaging
• Google Analytics: Several years’ experience or Google Analytics Certified to provide weekly updates on site visits, newsletter opens and click thrus, and top-performing stories to guide content creation and inform decisions
• Design experience: creating basic videos; video editing; sizing and editing photos/visuals for website and PPT presentations; expertise working in Photoshop and/or Illustrator
• Experience in navigating throughout WordPress, updating images and copy
• Strong writing and reporting skills – copywriting, storytelling, digital writing, social writing
• Good understanding and current knowledge of the beauty, cosmetics, fragrance and related industries (a plus)
• Self-starter and able to work under own initiative and research/fact-find or take direction

Job Responsibilities

Support the V.P. of Content in all aspects of content development for Beauty News and CEW.org.

Newsletter content and copywriting

• Works with VP Content to create/evolve content strategy
• Develops headlines/breaking news alerts -- evolves best practices

• Post daily stories/art and updates on Beauty News section of cew.org
• Writes meta descriptors and excerpts for stories that appear on the cew.org homepage at the time stories are posted, tags stories appropriately for SEO
• Sources stock images for stories
• Recommends “must-see” links on blasts to boost story performance, page views
• Edits video content and formats for site; embeds videos into articles
• Represent Beauty News at industry events, such as brand launches and conferences
• Contributes to editorial calendar planning: conceptualizing, writing and reporting out stories
• Provide Google Analytics for story and newsletter performance reports (I think the person should be able to do this at a basic level)
• Collaborate with VP of Content on site/newsletter updates and refreshes
• Develops and maintains taxonomy drawn from content objectives and ensures all article pages are tagged with relevant keywords and themes

Design and project management

• Project manages the Women’s Leadership Journal, Indie Reports and other publications, as needed; maintains payment of digital hosting platform
• Design skills required for creating PDFs for in-house special reports, newsletters and ad hoc projects, as needed

Website

Manages and creates website content

• Creates dynamic, visual homepage and landing pages; Setup categories within these pages so website automatically updates with the most recent content

• Initial review of content on the Beauty News website to identify opportunities to build out content to tell CEW’s story in a more engaging way
• Use Google analytics to monitor effectiveness of content, report on this to the team and understand how to use the data to inform decisions.
• Creates, edits, updates, and publishes approved pieces of content using Content Management System (CMS)
• Work cross-functionally with various departments within the organization to revise web content
• Updates Beauty News homepage main carousel and Special Report sections with relevant initiatives
• Updates Beauty News section of the Membership landing page with recent articles

Events

• Provide support for on-site interviews, including managing interviewee flow and set up and break down of green screen equipment
• Attend CEW events to capture quotes, video footage and content to promote key program and initiatives, as needed

Sponsorship

• Work with Development team to project manage Dedicated Newsletters; manage edit calendar and distribution

Administration

• Submits monthly freelancer invoices for payment
• Occasionally attends meetings on behalf of VP, Content and takes notes of action items

Compensation: Commensurate with experience