Digital Marketing Manager
Nanushka is part of the Vanguards Group where we are looking for a Digital Marketing Manager to join our team preferably in Milan. This is an exciting opportunity to experience and contribute to the rapid growth of Vanguards. At Vanguards, we recognize the growth of the fashion and lifestyle industries depends upon a careful synergy of responsible business practice and commercial ambition. Our investment platform is devised with this in mind – to support the bold creative vision, develop dynamic sustainable practices, and maximize commerciality for our brands and investors.
Digital Marketing Manager will be responsible to set and monitor the strategy to drive traffic to portfolio brands' proprietary websites and enlarge their customer base.
Main responsibilities will include:
- Investing and monitoring digital marketing budget across main paid channels (paid social, paid search, affiliation, Criteo, etc.)
- SEO strategy and implementation
- Setting up Google Analytics and Tag Manager
- Investigate the possibility of co-marketing activities to drive traffic or collect leads
- Providing periodical reports to analyze the source of traffic, channels performance, and user behavior across the website
- Liaise with the content team to provide the right content for each campaign and stage of the funnel
- Improve conversion at each stage of the funnel
- 3-5 of experience in digital marketing for fashion or luxury brands
- Understanding of main paid channels (IG, Google, YouTube, Affiliation, Retargeting)
- Degree in computer science, communication, or business
- Strong analytical skill
- Fluent in English