PR Assistant

Sister Jane
London (Greater) (GB)
28 Jan 2022
10 Feb 2022
Contract Type
Full Time

Sister Jane is a London-based fashion brand, creating unique, vintage-inspired designs. Never the quiet one, we combine whimsical eccentricity with a distinctive style signature. Pieces emphasise unique, unexpected details that are colourful, fresh, and trend-led, while carrying a retro nod.  
Instead of following the traditional fashion calendar, Sister Jane launches a new capsule collection every 6 weeks, allowing the brand to offer a continuously refreshed range of new, up-to-date styles.  
Our Sister Jane townhouse is the creative hub where everything begins. Located in the charming area of Notting Hill, this is where our (very international) team designs and conceptualises every last detail. 

The role of the PR Assistant is to support the PR Manager in executing the global PR strategy for the company's 3 brands: Sister Jane, DREAM Sister Jane and Ghospell assisting with the press and influencer reach outs as well as events, digital partnerships, brand and charity collaborations.

Main responsibilities

  • Support the PR Manager in implementing a Global Public Relations strategy for the two brands, working closely with e-commerce and digital marketing to ensure an integrated approach
  • Oversee press inquiries, building on existing relationships with media and stylists, with a focus on digital and short lead titles in the UK and internationally
  • Increase exposure of both brands by actively pitching product, trends and new launches to targeted press, ensuring this aligns with the most recent collections
  • Proactively follow sales and sell-through reports in order to identify new opportunities for further exposure of both brands
  • Manage and continuously update press and influencer databases
  • Manage sample movement co-ordination including follow ups and managing returns for the UK and internationally
  • Support on sample transitioning, including relocating and transferring product from various locations and departments
  • Ensure information in the inventory management software is accurate and up to date
  • Support the PR Manager in implementing global celebrity placement and influencer marketing, including product gifting for each new collection
  • Assist on the execution and distribution of global gifting
  • Monitor, track and save press and influencer coverage both online and in print
  • Assist in planning and organising press, influencer and customer event activity
  • Closely monitor and report on press and influencer coverage
  • Create monthly gifting and reach reports
  • Support in monthly product shoots
  • Manage interns, including overseeing their recruitment and training
  • General admin assistance in support of the PR Manager


  • 2-3 years experience in social media and fashion PR in a similar role
  • A strong understanding of cultural trends inclusive of fashion, media, music and art
  • Good existing relationships with key press, stylists and current influencers
  • Ability to work collaboratively in a dynamic, but small team, across multiple projects
  • Exceptional verbal and written communications skills
  • A highly motivated, organised and extremely detail-oriented individual who shows great initiative
  • The ability to be hands on and also strategic
  • Proactive in seeking, identifying and developing new opportunities
  • International outlook and international experience is beneficial
  • Experience in using sample management and tracking software

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