Programmatic Marketing Manager (m/f/d) - Zalando Lounge

28 Jan 2022
23 Feb 2022
Our vision at Zalando Lounge is to open doors to exciting fashion moments for everyone. As a Programmatic Marketing Manager you will act as a display marketing expert and manage marketing campaigns for Zalando Lounge across several markets.WHERE YOUR EXPERTISE IS NEEDED
  • Managing the planning and day to day execution of performance and branding Display campaigns and excelling in all the stages of user life cycle marketing;
  • Manage our display campaigns across a range of Google platforms (Google Ads/Doubleclick, DV360, CM360) and direct co-operations with key publishers, while also exploring options for testing new partners
  • Measuring, analyzing, testing, and rapidly developing campaigns, ads, and conversion elements (on landing pages) to increase efficiency
  • Troubleshoot and resolve campaign-related issues (delivery discrepancies, technical issues, etc.) with all related parties (internal & external)
  • Collaborating with other channels (organic marketing, paid search, paid social, affiliate) to ensure effective cross-channel strategy and seamless customer journeys
  • Collaborate closely with the Media strategist to create detailed media plans for our brand activities across Europe
  • Collaborate with our Graphics and Content team to evolve our creative messages and the impact they have on new and existing customers
  • Collaborate with our Demand Analytics team to improve the way we measure the effectiveness of our display investments
  • A minimum of 4 years of online marketing experience with at least 3+ years of experience in display marketing
  • Practical experience and facility with the technical aspects of setting up, troubleshooting and optimizing campaigns on Google platforms and other interfaces
  • Strong analytical ability with advanced excel and/or Google Sheets skills, as well as experience with data visualisation platforms (Tableau, Looker etc)
  • Preference for a direct experience working with eCommerce and/or fashion/flash sales campaigns (agency or client side)
  • Good communication, presentation and writing skills and fluent in English
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
Zalando Lounge is an online shopping club for fashion and lifestyle products in 13 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Zalando Lounge is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.

Please note that all applications must be completed using the online form - we do not accept applications via email.

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