Brand Manager, Calvin Klein Asia Pacific
- Employer
- Calvin Klein
- Location
- Hong Kong, Hong Kong
- Closing date
- 18 Mar 2022
Job Details
The Brand Manager is responsible for overseeing the development and implementation of brand marketing strategies, ensuring global and regional campaign in terms of branding and product marketing initiatives are fully communicated to and implemented by local marketing teams (internal), and help generate awareness and drive traffic from consumers (external) to attain business goals.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
- GTM: Support Senior Director in leading and managing fully-integrated GTM programs seasonally across all functions.
- Category Marketing: Study and trace consumer buying patterns and market trends and oversees marketing activities to ensure the right messages are delivered to the consumers, by focusing on the specific product categories.
- Maintain ongoing communication flow and clearly defined process between the global, regional and local marketing teams. Provide regional updates on the development tools to execute a consistent brand strategy around the globe.
- Work closely with Asia Content Hub asset development and ensure all deliverables are met as needed.
- Manage consumer and competitive research with research agency
- Leverage consumer insights that will influence strategic business recommendations and day-to-day project management.
- Create marketing effectiveness analyses and KPIs to inform and measure strategy
- Report on regional best practices, industry trends, business and marketing program results
PROJECT MANAGEMENT:
- Be able to understand, track, monitor and report on budgets/ expenses, timing for deliverables of given projects
DECISION MAKING:
- Possess strong engaging and influencing skills
- Provide recommendations and guide teams to make decisions in a timely manner
- Ability to work with function heads provide team recommendations for final decisions
RESOURCEFULNESS/CREATIVITY:
- Comfortable with all levels and cultures/relationship builder, needs to be able to navigate within the go-to-market teams locally, regionally and at CKI head office
- Ability to manage conflicting priorities
- Effectively and efficiently communicate internally and externally
- Flexible and able to adapt in response to business and creative needs
ANALYTICAL SKILLS:
- Digest research data to translate into strategic marketing actions.
Skills:
- Bachelor's degree in marketing, advertising, communications or related fields
- Minimum of 8 years' experience in consumer-marketing or communications
- Knowledge of the retail operations a plus
- Proficient in Word, Excel, and PowerPoint
- Strong written and communication skills
- Experience working with global and international offices/partners
Company
For five decades, CALVIN KLEIN has been a cultural catalyst, creating a legacy of iconic imagery and provocative conversation while retaining its American DNA and youth-inspired designs. Our associates are a group of talented individuals with unique personalities and perspectives. At CALVIN KLEIN, we take risks, embrace differences and strive to make a positive impact on the world. Above all, we care passionately for the brand, our customer and each other. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, CALVIN KLEIN is one of the world’s largest and most successful designer fashion brands. We are driven by our associates, creating one of the most visionary workforces in fashion. We are proud of who we are, what we do, and the future we are creating. Global retail sales of CALVIN KLEIN products exceeded $8 billion in 2017, and CALVIN KLEIN branded products are distributed in 110+ countries. CALVIN KLEIN employs a worldwide network of over 10,000 associates and operates more than 2,000 free-standing stores globally. Calvin Klein, Inc. was acquired by PVH Corp. in 2003.
- Telephone
- 020 589 9888
- Location
-
Danzigerkade
165
Amsterdam
Netherlands
1013 AP
NL
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