Performance Analyst

Location
Amsterdam, Netherlands
Posted
29 Jan 2022
Closes
01 Feb 2022
Ref
R28703
Function
Ecommerce
Level
Manager
Hours
Full Time
About PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward - for good. Our brand portfolio includes the iconicCALVIN KLEIN and TOMMY HILFIGER brands. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That's the Power of PVH.

About Tommy Hilfiger

Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than1,400 retail storesthroughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of theTommy Hilfigerbrand were $9.2 billionin 2019.

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includesTOMMY HILFIGERandTOMMY JEANS.

Tommy Hilfiger is one of the world's most recognized premium designer lifestyle groups and is recognized for celebrating the essence of "classic American cool" style, featuring preppy with twist designs.

Its focus is designing and marketing high-quality men's tailored clothing and sportswear, women's collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

The Team

The Tommy Hilfiger Performance Analyst will join the Ecom Performance Marketing team at our European head office in Amsterdam and will report to the Director of Ecommerce Performance Growth and Traffic Acquisition. The team is responsible for all Performance Marketing base activities and channels as well as responsible foroverseeing all traffic for the Tommyhilfiger.com across Europe.

The Position

The Performance Analyst will be responsible for delivering insightful data that provide new opportunities and support challenges based on insights. The person will fully take ownership of all traffic and performance marketing reports and forecasts to ensure alignment of KPIs, output of data and sustainability of the reporting solution.

Key Responsabilities:
  • Bring best in-class knowledge of front and back-end reporting techniques and tools
  • Understanding business requirements and provide data solution
  • Create valuable dashboards and clear reports that facilitate the stakeholders across performance marketing channels as well as management
  • Analyzing and identifying business opportunities to set data-driven priorities regarding the strategy and roadmap to drive strategy realization and performance marketing
  • Have a clear understanding of core KPIs within the performance channels/platforms including Google ads, Facebook ads, DV360, Affiliates, SEO etc,
  • Ensure the SQL script in the back-end is at an optimal set-up for smooth and fast loading of front-end reporting
  • Support the Director with traffic forecast on a quarterly basis, with continuous development to improve accuracy and understand the levers
  • Manage the roadmap for new initiatives around data and insights based on business impact and clearly communicate the progress towards extended team
  • Responsible of governance of data hygiene within Google Analytics 360 working in collaboration with the Analytics & Insight team
  • Support in building strong business cases to push initiatives and priorities
  • Change the way we look at data including driving initiatives such as single customer view (new vs return customers)
  • Strong passion for building data-driven models based on strategic objectives with a focus on developing a handful of marketing capabilities
  • Proactively develop reports during key promotional events that can bring insightful findings that are actionable within performance marketing
  • Analyse results on a weekly, monthly & quarterly level
  • Elevate the organization's performance marketing knowledge and distribute insights with relevant stakeholders
  • Continuously optimize the way of working to drive operational efficiency
  • Work closely with the product owner, data engineers and scientists to fulfil business needs with technical solutions

The Ideal Candidate
  • Experience: More than 3 years of related experience
  • Understanding of the market, competition, technology and developments
  • Professional knowledge of statistical methods and quantitative analysis
  • Effective communication of analysis and proposals to different audiences, including senior management.
  • Strong knowledge and experience with BigQuery/SQL, Python, Google Cloud Platform, AWS data lake, Google Marketing Platform, Tableau, Google Data Studio and more.
  • Excellent project coordination skills and the ability to work efficiently under tight deadlines.
  • Cross-cultural skills and flexible approach.
  • Ability to work well independently as well as in a team.
  • Excellent communication skills, fluency in written and spoken English are a must

What You Can Expect from Us:
  • Acompanyculturethat fostersdevelopment, offering trainingand learning opportunities through our very own PVH University
  • An international environment which respects diversity, equality,and individuality
  • Amonthly Covid home- office budget
  • Asmart work programthatempowers ourassociates to workfrom home in the Netherlands, withina flexible schedule
  • Abeautifulstate-of-the-artCampus awaiting you upon our return to the office

Please include a cover letter with your application. We would love to know why this is THE role for you!

PVH Europe and ourbrands,TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

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