Senior or Principal Content Designer, English (multiple openings) (all genders) Berlin (DE) & Helsin

Berlin, Germany
04 Feb 2022
16 Jun 2022
The Zalando Product Design community brings together 190+ product designers, content designers, and user researchers, each with their own unique mix of skills. We combine empathy, science, and creativity to make engaging and joyful user experiences to ultimately reimagine fashion for the good of all.

Working in tandem with other design disciplines and connecting the dots between the product experience and Zalando's broader communications landscape, our content designers/UX writers use words to design experiences you want to have again.

Sitting at the intersection of UX and UI, content strategy, integrated messaging and localisation, they lead the charge on a variety of missions within a diverse range of business areas. Mix in an ample smattering of behavioural economics, A/B/C tests, as well as engaging and inclusive storytelling, and you'll find a community that's building to become Zalando's central point of copy intelligence.

This one listing represents a variety of openings across programs, products, and domains (even those not published). Feel free to mention a specific interest in your application; we will consider you for all relevant openings.

Want to know more? Our team shares how using design methodologies helped shift the way Zalando's content design team collaborates and has an impact on our Medium blog.
At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you're great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER: our diversity & inclusion strategy

Our employee resource groups
Content Design (Berlin, Helsinki, Dublin)

We're looking for Principal, Senior, and mid-career Content Designers to write/design/collaborate on key moments across customer journeys, shape our voice and tone across programs, products, and domains, develop engaging, inspiring, and novel experiences as well as support your peers to rethink the way we and our partners create engaging content.

You will collaborate closely with developers, product managers, business stakeholders, designers, and other writers and work in cross-functional teams that have end-to-end responsibility for solving meaningful customer problems - from ideating through prototyping and user testing to bringing features live.

zDirect (Berlin)

We're looking for a Principal Content Designer to help us mature the content design practices in zDirect. This marketplace platform gives A-league and boutique fashion brands direct access to millions of Zalando customers. As a Principal you will collaborate with senior stakeholders to ensure our content meets strategic objectives and the needs of our partners. You will design content journeys from end-to-end, write microcopy for new features, and create how-tos for our partner-facing knowledge base. You will help guide new content designers as the team grows, and collaborate with teams outside zDirect to streamline communications across Zalando's overarching Partner Program.

We're particularly interested in content designers with B2B experience who have a knack for translating complex processes into easy, breezy, beautiful task flows.

Want to find out if B2B is for you? Read Senior Product Designer Kim Does' article about moving from designing for millions of consumers to solving problems for thousands of brands.

Connected Retail (Helsinki)

We are looking for a Senior Content Designer to help us establish content design thinking in Connected Retail. Our Helsinki team gives brick-and-mortar retailers access to millions of Zalando customers (and vice versa). As a Senior you will influence, expand and translate product benefits into marketable narratives, shape our messaging, and help mature our design practice through the lens of UX writing. You will connect the dots between our product experience and Zalando's broader communications landscape, and collaborate with teams outside Connected Retail to evolve our brand voice across all Zalando partner initiatives.

Like with zDirect, we are particularly interested in B2B enthusiasts who enjoy high levels of abstraction, and designing (self service) tools that allow our partners, big and small, to do good business without death by dashboard.

Retail Core (Berlin)

We're looking for a Senior Content Designer who helps us grow the maturity of our content design practice in Retail Core. The Berlin team builds state-of-the art enterprise systems that connect Zalando seamlessly with our suppliers.

As a Senior Content Designer you will work with product designers, user researchers, and product managers to ensure our B2B experiences meet the needs of our partners. You will provide guidance and do hands-on work. This might be content for an end-to-end journey, microcopy for a new feature, helping us improve our design system, or a 'how-to' for our partner-facing knowledge base.
Act as a customer advocate throughout the process while being a great sparring partner for your fellow designers and product managers.

Discover unmet needs for Zalando products and identify opportunities to make them more powerful and usable.

Define copy strategy that influences, expands, and translates product benefits and product (and) brand strategy into marketable narratives, compelling information architectures, and coherent messaging. Break down the complexity of various products into a seamless and enjoyable experience. Work with research to make sure we're focussing on the right problems and opportunities.

Design human-centred solutions using language that scales across markets and locales. Write informative and engaging interaction- and content-first copy. Ensure that experiences follow design principles to reach our communication objectives. Conceptualise inspirational, shoppable, and scalable content formats that help diverse types of customers feel confident in their comfort zone and comfortable with going beyond it. Set the standards for how experiences read, look, and feel.

Deliver the best copy (strategy) by shepherding it through to localisation. Provide excellent and clearly detailed documentation to product managers and engineers.
To land a senior or principal position you will show and explain creative, commercially-relevant design work and content you have planned, led, and realised.

While you have likely seen design orgs at different levels of scale and maturity before, you can demonstrate a solid range of content design/ UX writing skills built on top of brand, marketing, product marketing, or editorial experience and have a track record in human-centred storytelling.

You facilitate and communicate clearly, set stakeholder expectations, share knowledge and insights, explain design/copy rationales, build common understanding, and spread excitement around a customer experience vision. You are willing to challenge, convince, motivate, and inspire to get remarkable and marketable solutions delivered to your audiences.

You understand where e-commerce and the fashion industry stand today. You are excited about the technical opportunities on a vast, multi-market, multi-language platform whether we're talking microcopy, video, or chatbots that sound human (without pretending to be).
Career Development
  • We offer peer-to-peer performance reviews twice a year
  • Learn and develop through our extensive Zalando training platform
  • Join regular all-hands, team meetings, Q&A-sessions, and quarterly anonymous employee surveys to ask your questions and provide your feedback
  • Support from an international team of experts; mentoring and professional development opportunities

  • 2 days paid leave per year for volunteering
  • Minimum of 27 holiday days per calendar year
  • Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app
  • Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources

  • Flexible working hours
  • Relocation assistance for internationals
  • If you work from an office in your role, a choice of office equipment to be delivered to you, to support you working from home due to COVID-19 safety

  • Access to the employee shares program
  • 40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge
  • Discounts from a wide range of external partners

  • Employee parents' forums and employee resource group
  • Supported transition into and out of parental leave, with a buddy and re-onboarding plan
  • 3 fully-paid child sick days per year
  • Free counseling, assistance, and referral service for all matters concerning yourself and your family via the F├╝rstenberg Institute
It's the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the starting point for fashion in Europe. We connect customers, brands, and partners across 23 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 46 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.

Our values:

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Please note that all applications must be completed using the online form - we do not accept applications via email.

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