Head of Product Marketing (f/m/d)

Recruiter
Zalando
Location
Berlin
Posted
09 Feb 2022
Closes
02 Jun 2022
Ref
3875342
Level
Manager
As Head of Product Marketing, you will guide product marketing managers and work with product, design, and marketing teams to develop more remarkable/marketable products. Building awareness and further adoption of product experience benefits to deepen customer relationships will be your key success metric.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the Starting Point for Fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you're great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups
WHERE YOUR EXPERTISE IS NEEDED
  • Strategize. You will develop product value proposition and benefit narratives across markets, i.e. write high impact internal and consumer-facing materials to create best-in-class, differentiated value propositions and benefits for specific audiences. You will be accountable for reviewing product results to ensure continuous improvement
  • Develop and execute. You'll be accountable for comprehensive go-to-market strategies to launch new products. You will identify in-feature, cross-product, and cross-channel opportunities to inform product strategy and development and make benefit communication an integral part of the design process
  • Collaborate. You will collaborate closely with product marketers as well as the Content Design, and Design System team, Category, Regional, and Performance Marketing. Further, you will team up with product and marketing analytics to develop consumer growth KPIs, create product marketing assets considering local competition and value proposition (since convenience proposition is highly dependent on the market) with the goal to deepen loyalty with the Zalando experience brand overall
WHAT WE ARE LOOKING FOR
  • Product marketing experience on top of brand strategy/positioning expertise is essential (this is not a classic marketing role). You can show and explain creative, commercially-relevant work you have planned, led, and realised
  • Hands on experience developing and ensuring consistent usage of messaging, positioning, targeting and channel strategies.
  • You bring customers and stakeholders on a journey of increasing engagement by explaining a clear customer experience vision and telling compelling stories
  • Excellent command of English to write and review publish-ready consumer-facing marketing communication
ZALANDO BENEFITS
Career Development
  • We offer peer-to-peer performance reviews twice a year
  • Learn and develop through our extensive Zalando training platform
  • Join regular all-hands, team meetings, Q&A-sessions, and quarterly anonymous employee surveys to ask your questions and provide your feedback
  • Support from an international team of experts; mentoring and professional development opportunities

Wellbeing
  • 2 days paid leave per year for volunteering
  • Minimum of 27 holiday days per calendar year
  • Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app
  • Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources

Flexibility
  • Flexible working hours
  • Relocation assistance for internationals
  • If you work from an office in your role, a choice of office equipment to be delivered to you, to support you working from home due to COVID-19 safety

Financial
  • Access to the employee shares program
  • 40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge
  • Discounts from a wide range of external partners

Family
  • Employee parents' forums and employee resource group
  • Supported transition into and out of parental leave, with a buddy and re-onboarding plan
  • 3 fully-paid child sick days per year
  • Free counselling, assistance, and referral service for all matters concerning yourself and your family via the F├╝rstenberg Institute

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
It's the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the starting point for fashion in Europe. We connect customers, brands, and partners across 23 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 46 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.

Our values: https://jobs.zalando.com/en/our-founding-mindset

do.More - our sustainability strategy: https://corporate.zalando.com/en/sustainability

Follow us on Instagram: instagram.com/insidezalando

Please note that all applications must be completed using the online form - we do not accept applications via email.

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