Digital Marketing Specialist - FARFETCH

Location
IT Bigli
Posted
11 Feb 2022
Closes
06 Jul 2022
Ref
6a932b58-d212-47e7-94af-258fc69aec3e
Function
Marketing
Level
Manager
Off-White is a new form of luxury brand. High-quality products with a contemporary cultural edge. Autonomy, progress, innovation, diversity. Architect and structural engineer Virgil Abloh and the Off-White team have taken the notion and development of a fashion brand to a new level altogether. Within NGG, Off White is motivated by the joy of sharing experiments and discoveries. Digital is not a media nor a component; it is part of the DNA, and the way to function. In Virgil's work, construction and deconstruction go hand in hand, recombining the codes of fashion, design, communication, art and technology. These are seen as essential parts, fundamental rights, of our lives.

TURATI

Our new office in Via Turati is a strategic hub, and home to all of the NGG staff functions. Turati is where the behind the scenes driving force of NGG is brought to life; this is harmonized with the archive exhibits of brand collaborations found throughout the office

THE ROLE

Off-White™ is looking for a Digital Marketing Specialist to execute, test and analyze all digital and social activities. You will respond to the Senior Digital Marketing Specialist and together will create and manage the digital marketing and social calendar, ensuring it aligns with trading activity

WHAT YOU'LL DO

    • Work closely with Retail, Merchandising and Special Projects departments in order to execute the digital marketing calendar and ensure product specific strategies and campaigns
    • Support paid media planning and performance analysis, and coordinate with different performance marketing agencies to ensure results
    • Analyze digital channels to identify market and product opportunities and assess traffic quality
    • Support on social media strategy and execution
    • Work alongside the Content team to create digital content briefs for both internal and external partners
    • Manage newsletter, homepage and push notification workflow and calendar planning
    • Support the development of new digital marketing channels and management
    • Take part, alongside the Senior Digital Marketing Specialist, into end-to-end IT-based projects from scoping to launch and post-launch optimizations: POCs, personalization initiatives, Big Data projects


WHO YOU ARE

    • Bacelor's degree in Marketing/Digital Communication is preferred
    • 2+ years experience in a similar role preferably in a Luxury fashion company or digital agency
    • Excellent communication skills, both written and verbal
    • Highly organized and analytical, with an ability to work to deadlines
    • Open to changes, flexible and proactive attitude
    • Experience with performance marketing campaigns (Google Adwords, Programmatic, Retargeting/Prospecting, Paid Social)
    • Knowledge of the latest technologies and advertising solutions in the industry
    • Teamworking capabilities, solution and objectives oriented.


REWARDS & BENEFITS

    • Great compensation package (in consideration of your professional experience)
    • Lunch tickets
    • Discounts on all NGG brands and partners including FARFETCH and Browns
    • Be part of a young, dynamic and creative company with over 40 different nationalities
    • Brand new headquarters located in the centre of Milan


EQUAL OPPORTUNITIES STATEMENT

    • Off-White is committed to being an inclusive workplace where diversity in all its forms is celebrated. We make employment decisions without regard to race, religious creed, colour, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law, physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other classification protected by applicable federal, state or local laws or ordinances. If you require special accommodation, please let us know.


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