Analyst, Performance Marketing- BG

Neiman Marcus
Atlanta, Georgia, United States
18 Feb 2022
02 Nov 2022
Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and, catering to loyal luxury customers globally. NMG also owns five Last Call stores and, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.

The OmniChannel Analytics team is looking for a smart & driven individual to grow our eCommerce Analytics capabilities. This role will be responsible for delivering best-in-class analytics aimed at understanding the customer journey and conversion trends, as well as proactively identifying optimization opportunities to champion for execution.

This role will support the Neiman Marcus eCommerce Team, partnering on inventory ownership plans by category connected to site behavior, customer, and external/competitive data sources. The position is a hands-on practitioner role as the Subject Matter Expert on web analytics and will own the most complex and challenging analytics efforts.

In addition, the Sr Analyst will actively partner across internal groups and business stakeholders on projects and uses analytics insights to deliver improved outcomes that help create an industry leading site experience. The role will report into the Manager, Site Analytics.

Key Performance Elements/Responsibilities:

  • Perform actionable diagnostic analysis on category and site merchandising performance to produce quality insights, drive business strategies and maximize organizational efficiencies
  • Be the Subject Matter Expert, both technically and functionally, on web analytics and perform the most complex and challenging analytics efforts. Query, manipulate and transform data from multiple sources to produce a comprehensive view of customer behavior across all selling (online/offline) and marketing channels (digital/print)
  • Develop analytically sound approaches to answering business questions while demonstrating resourcefulness in obtaining and cleansing data when comprehensive information is not available
  • Lead the effort to improve overall analytics effectiveness including advanced segmentation and personalization for use on the site as well as in executive dashboards, alternative key performance metrics, funnel analysis, and function specific reports. Ensure that the analysis includes actionable insights that are appropriately calibrated and communicated to different levels and groups with the organization.
  • Establish strong relationships with business stakeholders and executives and become a trusted advisor for analytics, business insights, site changes, and new initiatives and opportunities. Deliver regular and effective updates to senior executives (VP/SVP/C level).
  • Partner with other analytical teams, IT, and vendors to leverage various data sources in our new Enterprise Data Warehouse and deliver solutions that provide deep insights into customer behavior across the channels and touch points through which customers interact with Neiman Marcus.
  • Manage multiple initiatives, work streams, and priorities and ensure the team has clear direction in a constantly evolving environment. Also manage expectations across brands and departments.
  • Participate in industry forums and leverage vendor relationships to bring leading industry knowledge and best practices in web analytics to Neiman Marcus.


Minimum Entry Education and Experience:
  • 4-year Degree, preferably in a quantitative or technical subject such as in Marketing, Finance, Economics, Mathematics, Engineering, or Computer Science
  • 2+ years of experience working in web analytics using Adobe Analytics or in a highly analytics area.
  • Experience using any coding language (SQL, SAS, Python or R) to transform, manipulate and analyze data preferred
  • Experience using data visualization tool (Tableau, PowerBI)
  • Passion for excellence. High energy, self-motivated, and results oriented
  • Demonstrated strategic thinker and ability to bring innovation and leadership.

  • Strong organizational skills to manage multiple work requests and projects.
  • Ability to effectively prioritize initiatives and collaborate across teams with ability to work under tight timelines and with quick turnarounds as needed.
  • Demonstrated ability to build strong working relationships with Senior Executives, business leads, and key internal and external partners.
  • High level of business acumen. Retail industry knowledge a strong plus.
  • Excellent verbal and written communication skills. Ability to effectively present analytics data to Senior Executives and business users.

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