Senior Lead Campaign Designer

Neiman Marcus
Dallas, Texas, United States
18 Feb 2022
30 Oct 2022

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and, catering to loyal luxury customers globally. NMG also owns five Last Call stores and, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.

Job Summary

Ideates relevant and engaging communication concepts, defining their expression through inspiring copy and visuals. Supports the Design Director in creating consistent and impactful messages for Neiman Marcus marketing channels, including print, digital, video, social, and store visuals. Thinks creatively and strategically, collaborating with creative, marketing, and merchant teams to concept omni-channel campaigns that amplify business priorities and engage customers through brand-right seasonal expressions.

Job Duties
  • Works with creative, merchant, and marketing partners to tell product and brand stories that support business strategies and reinforce Neiman Marcus as a luxury authority
  • Leads concept development for The Book, The Christmas Book, category mailers, and seasonal digital magazines, identifying opportunities for visual design expression and creative experiences as needed
  • Weaving seasonal campaign messages into store visuals, video, and other supporting channels, and partnering with channel owners and creative teams to see the campaign through in execution.
  • Partners closely with copywriters and art directors to craft omni-channel campaign concepts and supporting visuals
  • Works on special projects as needed, such as concepts for private-label launches, direct-mail pieces, Neiman Marcus Fantasy Gifts, design and concepts for marketing/co-op decks, etc.

Job Requirements
  • Minimum 5 years as a senior creative, concepting campaigns and ideas across channels, from print to digital to video
  • Broad and deep experience designing for websites and print marketing
  • 5 years agency experience essential; luxury/fashion experience preferred
  • Must demonstrate conceptual thinking ability through effective marketing ideas and creative concepts
  • Must have strong creative portfolio, including video storytelling
  • Excellent communication skills, both written and verbal. Must be able to communicate clearly and quickly to a wide audience of stakeholders and situations.
  • Collaborative spirit, deriving energy from working with others, regardless of their function
  • Proficiency in Adobe Creative Cloud and Microsoft 365