Senior Manager, Loyalty

Neiman Marcus
Dallas, Texas, United States
18 Feb 2022
09 Sep 2022

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and, catering to loyal luxury customers globally. NMG also owns five Last Call stores and, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.

The Sr. Manager, Loyalty will drive the Neiman Marcus InCircle® program with a view to delivering superior customer retention, loyalty, and advocacy.

This individual will lead a team focused on building customer loyalty and developing a customer experience that augments our luxury selling model and encourages customer behavior that drives a step change in customer lifetime value. This team will also work to develop and refine the value proposition for the future state of the Neiman Marcus loyalty program. This individual will also directly manage our Private Label Credit Card (PLCC) program, including the day-to-day relationship with our issuing bank partner.


  • Deliver on loyalty program goals, including acquisition, development, and retention.
  • Lead the transformation of InCircle towards a more inclusive and expansive program
  • Partner with promotions teams to build a promotions layer to the loyalty value proposition
  • Execute against loyalty marketing calendar; lead projects to ensure key milestones are met and project requirements are delivered on time.
  • Partner with internal creative and production teams to design, produce, and execute impactful comAmunications on-time and with accuracy; Also, collaborate with Marketing teams to create compelling InCircle moments within broader NM campaigns and stand-alone InCircle marketing.
  • Assess effectiveness / P&L impact in partnership with Customer Insights, Media, and Finance teams
  • Monitor competitive and industry trends to serve as subject matter expert within the organization

  • 5 years' experience in loyalty program management, CRM, or similar
  • Strong analytical skills and comfort with using data to make decisions
  • Strong project management with the ability to manage, implement and analyze various initiatives in a fast-paced environment
  • Customer-first mentality
  • Ability to multi-task, prioritize, and coordinate support functions
  • BA/BS degree in Marketing or related field

Similar jobs

More searches like this

Similar jobs