Manager, Marketing

Neiman Marcus
New York, New York, United States
18 Feb 2022
06 Jul 2022
About Bergdorf Goodman

As the house of extraordinary taste for almost 120-years,

We are New York's original icon of style.

The legendary window on inventive inspiration,

Discerning since day one, we define the culture of fashion.

We are a community of "creative ingeniuses"

Cultivating experiences beyond the expected,

and nurturing ideas that inspire the joy of discovery.

We thrive on bringing exceptional creative talents together.

We are unabashedly luxury. And luxury is ours to define.

We are Bergdorf Goodman

The Opportunity

Darcy Penick, President of Bergdorf Goodman and one of the first leaders in pure-play fashion e-commerce, has built a team of industry pioneers who are bringing their collective expertise and commitment to operational excellence to the world of Bergdorf Goodman. As the destination to discover best in class designers, emerging brands and exclusive products, Bergdorf Goodman provides customers with transformative experiences that embody the definition of modern luxury.

Job Description:

The Manager, Brand Strategy will serve as a partner to the Director, Brand Partnership Strategy by leading important strategic initiatives to drive customer growth. This individual will collaborate with a broad group of cross functional partners including Buying, Planning, Digital, Stores and Technology teams. This role will have a high degree of visibility within the organization and will include regular meetings with presentations to our senior leadership team.


Job Responsibilities :

• Manage, develop, and implement marketing-related strategic initiatives by scoping project, developing timeline / milestones and identifying key stakeholders.

• Conducting day-to-day project management with marketing team and/or cross functional stakeholders to ensure that milestones are met.

• Partnering with cross-functional strategy leads to align marketing projects and timeline with larger strategic vision & roadmap

• Preparing presentation materials to update senior leadership.

• Facilitating meetings to present findings with cross functional leaders or senior leadership

• Regularly track and report out on key marketing KPIs (e.g., customer growth, new customer acquisition,) refresh external benchmarks. Refresh dashboards for key strategic initiatives

• Assist in preparation of Marketing related materials for regular business updates

• Develop materials and provide support to marketing conversations with prospective merchant vendor partners

• Support internal Marketing team training and development efforts; refresh competitive analysis and attend relevant industry conferences


• Bachelor's degree required; MBA preferred

• 5-7 years of experience in consulting at top tier firm or 2-3 years if post-graduate (MBA)

• Prior retail or digital commerce experience is a plus

• Extensive experience required with PowerPoint, Word and Excel

• Excellent communication skills (written and verbal)

• Strong analytical skills - financial analysis and quantitative methods

• Strategic thinker, adept at identifying issues, proposing solutions and implementing changes

• Strong influencing skills: proven ability to get things done without formal authority; ability to build and maintain support and buy-in at all levels

• Strong relationship management skills (team building and leadership)

• Ability to multi-task / manage multiple projects with concurrent deadlines

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