Head of Social (Manager)

Recruiter
Neiman Marcus
Location
New York, New York, United States
Posted
18 Feb 2022
Closes
04 Nov 2022
Ref
19220
Function
Marketing
Level
Manager
NEIMAN MARCUS GROUP

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and BergdorfGoodman.com, catering to loyal luxury customers globally. NMG also owns five Last Call stores and Horchow.com, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.

Job Summary

An integral part of the Marketing team and business, this position works cross-functionally throughout the organization to support key product, launches, campaigns and initiatives across relevant social platforms. Will contribute to and coordinate the social media strategy for the BG brand, aligning it with business objectives, PR strategy and optimizing activities on multiple platforms, ensuring best practices in our executions.

Primary Job Duties
  • Manage day-to-day social media and content updates for Bergdorf Goodman's social and digital properties as needed
    • Develop comprehensive social media campaigns and manage daily content for all platforms, focusing on those that deliver best results and engagements
  • Actively contribute to content strategy - including ideation, production, and distribution of compelling content
    • Content needs may include (but is not limited to) social media, blogs, videos, photography, special editorial projects, etc.
  • Build and increase following across social media channels and blogs
  • Attract and engage with potential customers and contributors on social
  • Analyze performance across all channels to proactively optimize content discovery and maximize engagement on an ongoing basis
  • Manage social analytics to report on performance, sales, channel growth, competitive analysis, etc.
    • Provide feedback and insights to help evolve strategy and inform the team of social activities
  • Work with creative, PR, in-store and digital teams to develop and execute cohesive and comprehensive project plans
  • Create guideline and best practices and work with internal teams to communicate
  • Attend brand and/or industry events as needed
  • Identify emerging trends and technologies to enhance the brand's digital and content strategy and keep the company educated as to best practices in social media
  • Discover and build relationships with influencers


Qualifications
  • Must be actively engage in online and social media
  • Strong understanding of social media platforms (Instagram, Facebook, Twitter, YouTube, Snapchat, etc.) and associated insights/analytics tools
  • Experience with WordPress and Google Analytics is a plus
  • 2-4 years experience in Social Media and/or Digital Marketing
  • Must have excellent communication and writing skills with attention to grammar and detail
  • Must be decisive and confident in ability to make quick decisions in a fast paced environment
  • Ability to take a proactive approach to understanding the digital landscape
  • Must be proficient in Microsoft Word, Excel and PowerPoint

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