Fashion Art Director
- Employer
- Neiman Marcus
- Location
- New York, New York, United States
- Closing date
- 7 Oct 2022
View more
- Function
- Creative - Graphics, Images
- Level
- Director / President / C Suite
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NEIMAN MARCUS GROUP
Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and BergdorfGoodman.com, catering to loyal luxury customers globally. NMG also owns five Last Call stores and Horchow.com, an e-commerce site that offers premium furniture and home decor.
As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.
Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.
NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.
As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.
NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.
Job Summary
This is an omni channel Art Director position with an emphasis on Fashion. The Art Director will work with the Creative Director and creative partners in Copy and Design to develop stories, photography and video that engage the customer, drive sales, elevate the brand and support company strategy. The Art Director is responsible for creative leadership of imagery and ownership of multiple projects; ideate innovative imagery for e-commerce and print advertising; produce and attend photo shoots; have layout and design experience; and work closely with Creative Director to continually elevate brand advertising.
Job Duties
· Provide leadership to create visually distinctive and engaging imagery for the web, print and video
· Execute creative in support of NM Brand strategy and initiatives - ie: Brand Elevation, Cross-selling, Key Partner initiatives, Regular Price selling and Newness
· Maintain and develop the Neiman Marcus brand's personality and style
· Create Mood and Storyboards to effectively communicate the look and feel of asset creation
· Execute photo shoots from start to finish, including hiring and managing outside creative resources (photographers, stylists, producers, set design, etc.) and attend/oversee photo shoots to ensure stylist and photographer capture the look
· Meet deadlines, collaborate with Design and Production on selects and retouching
· Utilize current and new systems to maximize efficiencies
· Articulate ideas and demonstrate a willingness to bring new ideas to the forefront
frequently
· Demonstrate effective interpersonal skills with strong interest in working with people
· Assure that all advertising guidelines and regulations are followed
· Exhibit attention to detail with a high degree of accuracy
Job Requirements
5+ years professional experience in Photo Art Direction, and Print Design
Degree in Visual Communication, Multimedia Design or a related course of study
Portfolio containing samples of fashion on figure, still life and video art direction
Current with industry trends, emerging technologies and techniques
In-depth knowledge of Adobe Creative Suite, with emphasis in Photoshop, InDesign and Premier Pro
Knowledge in usability design, information design and content design
Self-motivated, excited about photography fashion, able to work independently
Strong leadership capabilities with the ability to manage/lead photo teams
Able to successfully organize and manage multiple projects in a deadline-driven environment with superior attention to detail
Excellent communication skills; ability to interface with marketing/merchant/development teams on a regular basis
Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and BergdorfGoodman.com, catering to loyal luxury customers globally. NMG also owns five Last Call stores and Horchow.com, an e-commerce site that offers premium furniture and home decor.
As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.
Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.
NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.
As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.
NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.
Job Summary
This is an omni channel Art Director position with an emphasis on Fashion. The Art Director will work with the Creative Director and creative partners in Copy and Design to develop stories, photography and video that engage the customer, drive sales, elevate the brand and support company strategy. The Art Director is responsible for creative leadership of imagery and ownership of multiple projects; ideate innovative imagery for e-commerce and print advertising; produce and attend photo shoots; have layout and design experience; and work closely with Creative Director to continually elevate brand advertising.
Job Duties
· Provide leadership to create visually distinctive and engaging imagery for the web, print and video
· Execute creative in support of NM Brand strategy and initiatives - ie: Brand Elevation, Cross-selling, Key Partner initiatives, Regular Price selling and Newness
· Maintain and develop the Neiman Marcus brand's personality and style
· Create Mood and Storyboards to effectively communicate the look and feel of asset creation
· Execute photo shoots from start to finish, including hiring and managing outside creative resources (photographers, stylists, producers, set design, etc.) and attend/oversee photo shoots to ensure stylist and photographer capture the look
· Meet deadlines, collaborate with Design and Production on selects and retouching
· Utilize current and new systems to maximize efficiencies
· Articulate ideas and demonstrate a willingness to bring new ideas to the forefront
frequently
· Demonstrate effective interpersonal skills with strong interest in working with people
· Assure that all advertising guidelines and regulations are followed
· Exhibit attention to detail with a high degree of accuracy
Job Requirements
5+ years professional experience in Photo Art Direction, and Print Design
Degree in Visual Communication, Multimedia Design or a related course of study
Portfolio containing samples of fashion on figure, still life and video art direction
Current with industry trends, emerging technologies and techniques
In-depth knowledge of Adobe Creative Suite, with emphasis in Photoshop, InDesign and Premier Pro
Knowledge in usability design, information design and content design
Self-motivated, excited about photography fashion, able to work independently
Strong leadership capabilities with the ability to manage/lead photo teams
Able to successfully organize and manage multiple projects in a deadline-driven environment with superior attention to detail
Excellent communication skills; ability to interface with marketing/merchant/development teams on a regular basis
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