Marketing Manager

Neiman Marcus
Dallas, Texas, United States
18 Feb 2022
26 May 2022

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and, catering to loyal luxury customers globally. NMG also owns five Last Call stores and, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.

The Marketing Manager, in partnership with the Sr. Marketing Manager, will build the strategy and assist in selling of Neiman Marcus (NM) omni-channel holistic marketing and co-op campaigns. This position serves as a trusted consultant in providing brand and internal partners with the right media solutions to help achieve their goals and grow their businesses at NM across multiple consumer touchpoints -including social media, digital campaigns, and print vehicles. The Marketing Manager will leverage knowledge of traditional as well as digital and social marketing strategy combined with advanced communication skills and analytical abilities to shape new and existing business opportunities for their categories.

The Marketing Manager will use influencing and relationship-building skills to provide internal and external client service, campaign execution, invoicing, forecasting, and campaign reporting. This position must anticipate how decisions are made, persistently explore and uncover the business needs of NM's key vendors and understand how NM editorial and advertising product offerings can grow NM vendor's business as well as the categories they support.

The Marketing Manager interacts daily with senior stakeholders and cross-functional teams. Requires strategic capabilities. Strong sphere of influence and exceptional collaboration are critical to the role.

Position Responsibilities

Marketing Support: Develop a strong rapport with internal and external teams through a detailed understanding of all facets within a project, clear and concise communication (written and verbal) and overall level of professionalism. Act as resource for current information about the status of projects in progress

Collaborate with Merchant partners and vendors to create imaginative seasonal marketing programs for the category that ladder up to NM‘s guiding principles to create synergistic and purposeful storytelling

Leverage data from various channel owners on category performance, sales, previous campaign results to create identify marketing tactics and know all marketing support for your category for each season and share with key merchant contacts ahead of season live date.

Campaign Execution: Assist in the management of all aspects of omni-channel co-op campaigns focusing on digital and social execution, co-op calendar management, reporting and co-op support. Oversee processes and timing related to digital and social co-op marketing campaigns.

Assist with the buyer turn-in process for seasonal shoots in partnership with Project Managers, Site Category Managers, and Merchants.

Client Management: In partnership with Senior Marketing Manager develop strategic business plans and prepare and conduct pitches and omni-channel presentations to an executive-level audience. Negotiate agreements, language, and terms. Set and achieve quarterly sales goals.

Manage trusted relationships with merchant and brand partners and develop a thorough understanding of their business challenges. Deliver and prioritize outstanding customer experience. Think of creative ways to improve relationships and grow NM co-op business. Improve clients' campaign performance and business growth.

Budget Management: Oversee Assistant Manager in the management of vendors, and SOWs efficiently to stick to budget guidelines. Provide budget updates and monthly close numbers. Submit all invoicing and processing for NM co-op campaigns to NM Finance.

Analytics & Reporting: In partnership with Sr. Marketing Manager analyze data trends of NM co-op performance and measure the success of co-op marketing activities. Define benchmarks and implement systems for measuring success. Analyze campaign results by platform, Consumer Insights Research, and digital metrics to assess performance and generate future improvements. Incorporate this learning into future program development to continue to raise the bar for co-op marketing campaigns. Provide co-op reporting and recaps to partners.

Who You Are

A Self Starter | A self-starter who has an entrepreneurial attitude combined with a strong business acumen.

Open and collaborative | This role and team works very cross-functional across merchants, marketing, and brand partners. A team player is a must!

Detail oriented, organized, and able to multi-task | Marketing operates with lots of moving pieces. To be successful in this role, you must be super organized and able to juggle many hats. No detail is too small for you.

Optimistic and resilient | A can-do attitude ready to dig in and figure out how to work around problems and find creative solutions.

Preferred Qualifications:

5 or more years of Marketing or related business experience with a proven track record of success, retail/web experience a plus

Detail oriented with the ability to prioritize, plan and organize. Must be comfortable operating in a fast-paced environment.

Strong interpersonal and verbal/written communication skills.

Self-starter, self-motivated and capable of building relationships across teams.

Excellent organizational, analytical and influencing skills. Ability to deliver results under pressure.

Bachelor's degree in Business, Marketing or equivalent

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