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Marketing Manager - Rewards, Loyalty & Payments (RLP)

Gap Inc.
San Francisco, California, United States
Closing date
9 Sep 2022

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Job Details

About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.    

This simple idea-that we all deserve to belong, and on our own terms-is core to who we are as a company and how we make decisions. Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the Role

The Lifecycle team is responsible for keeping the customer engaged in the loyalty program by driving a robust, enterprise-wide retention program that strategically communicates to the loyalty customer leveraging various lifecycle triggers and customer segmentation. Lifecycle marketing data is rich and highly complex, managing triggers, information flow and overall loyalty and affinity to the Gap Inc brands. This team manages the various lifecycle marketing programs and interfaces with the Brand Marketing and Brand Loyalty teams to integrate these initiatives into the overall brand marketing program/commercial planning calendar. This team's mission is to increase member engagement and retention by reminding individuals of the benefits of being a part of the loyalty program.

What You'll Do

  • Help drive omnichannel strategy across our loyalty lifecycle programs (i.e. holistic program education, trigger communications, segment based communications) in partnership with the Lifecycle Loyalty Director
  • Develop creative briefs and oversee the development of loyalty marketing assets across multiple platforms and brands; ensuring creative is on-strategy, customer-led, and on-brand
  • Own implementation strategy, inclusive of managing the data and tech personalization
  • Partner with cross functional teams to perform campaign QA and ensure flawless execution of the strategy
  • Pull data for reporting program results to stakeholders and cross-functional partners; develop hindsightecaps with recommendations to optimize campaigns and business performance
  • Help drive technology integration and explore in partnership with Product Management in addition to managing project managing dependencies and timelines
  • Build out automated, triggered emails and direct mails to move members through the loyalty journey, working closely with data, tech and vendor partners

Who You Are

  • Self-starter with strong interpersonal skills, who is able to work effectively and build strong relationships with business partners
  • Able to manage change; thrives in a fast-paced and dynamic environment, and brings structure to ambiguous situations
  • Process oriented with experience streamlining the automation/journey mapping processes, thereby reducing errors
  • Experience with data analysis, solutioning, and implementation; ability to create seamless integration and utilization of personalization/optimization technologies
  • Strong written and verbal communication skills; able to simplify and communicate complex ideas; able to glean insights and tell a story from the data
  • Experience using logic and methods to solve difficult problems and derive effective solutions
  • 3+ years of relevant work experience in marketing, advertising, loyalty, ecommerce or related field, focused on driving the development, execution, and analysis of omni-channel marketing programs
  • Past credit card, retail, or agency experience preferred

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row. US Candidates - Non NYCPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.US Candidates - NYCBeginning December 27, 2021 the City of New York requires all employees in the City who work on site to provide proof that they are fully vaccinated against COVID-19, unless an exemption from the vaccine requirement is approved due to an accommodation for a disability, a sincerely held religious belief or other legally protected basis (including status as a victim of domestic violence, stalking or sex offenses).


Doris and Don Fisher opened the first Gap store in 1969 with a simple idea — to make it easier to find a pair of jeans and a commitment to do more. Over the last 46 years, the company has grown from a single store to a global fashion business with five brands — Gap, Banana Republic, Old Navy, Athleta and Intermix.

Gap's clothes are available in 90 countries worldwide through 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing.

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