Marketing Manager - Rewards, Loyalty & Payments (RLP)

Recruiter
Gap Inc.
Location
San Francisco, California, United States
Posted
19 Feb 2022
Closes
04 Aug 2022
Ref
R26839
Function
Marketing
Level
Manager
About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.    

This simple idea-that we all deserve to belong, and on our own terms-is core to who we are as a company and how we make decisions. Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the Role

The Lifecycle team is responsible for keeping the customer engaged in the loyalty program by driving a robust, enterprise-wide retention program that strategically communicates to the loyalty customer leveraging various lifecycle triggers and customer segmentation. Lifecycle marketing data is rich and highly complex, managing triggers, information flow and overall loyalty and affinity to the Gap Inc brands. This team manages the various lifecycle marketing programs and interfaces with the Brand Marketing and Brand Loyalty teams to integrate these initiatives into the overall brand marketing program/commercial planning calendar. This team's mission is to increase member engagement and retention by reminding individuals of the benefits of being a part of the loyalty program.

What You'll Do

  • Help drive omnichannel strategy across our loyalty lifecycle programs (i.e. holistic program education, trigger communications, segment based communications) in partnership with the Lifecycle Loyalty Director
  • Develop creative briefs and oversee the development of loyalty marketing assets across multiple platforms and brands; ensuring creative is on-strategy, customer-led, and on-brand
  • Own implementation strategy, inclusive of managing the data and tech personalization
  • Partner with cross functional teams to perform campaign QA and ensure flawless execution of the strategy
  • Pull data for reporting program results to stakeholders and cross-functional partners; develop hindsightecaps with recommendations to optimize campaigns and business performance
  • Help drive technology integration and explore in partnership with Product Management in addition to managing project managing dependencies and timelines
  • Build out automated, triggered emails and direct mails to move members through the loyalty journey, working closely with data, tech and vendor partners


Who You Are

  • Self-starter with strong interpersonal skills, who is able to work effectively and build strong relationships with business partners
  • Able to manage change; thrives in a fast-paced and dynamic environment, and brings structure to ambiguous situations
  • Process oriented with experience streamlining the automation/journey mapping processes, thereby reducing errors
  • Experience with data analysis, solutioning, and implementation; ability to create seamless integration and utilization of personalization/optimization technologies
  • Strong written and verbal communication skills; able to simplify and communicate complex ideas; able to glean insights and tell a story from the data
  • Experience using logic and methods to solve difficult problems and derive effective solutions
  • 3+ years of relevant work experience in marketing, advertising, loyalty, ecommerce or related field, focused on driving the development, execution, and analysis of omni-channel marketing programs
  • Past credit card, retail, or agency experience preferred


Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Human Rights Campaign for the seventeenth consecutive year and have been included in the 2021 Bloomberg Gender-Equality Index for the fourth year in a row.

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