Marketing Associate Manager - Rewards, Loyalty & Payments (RLP)

Gap Inc.
San Francisco, California, United States
19 Feb 2022
02 Jun 2022
About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.    

This simple idea-that we all deserve to belong, and on our own terms-is core to who we are as a company and how we make decisions. Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the Role

The Lifecycle team is responsible for keeping the customer engaged in the loyalty program by driving a robust, enterprise-wide retention program that strategically communicates to the loyalty customer leveraging various lifecycle triggers and customer segmentation. Lifecycle marketing data is rich and highly complex, managing triggers, information flow and overall loyalty and affinity to the Gap Inc brands. This team manages the various lifecycle marketing programs and interfaces with the Brand Marketing and Brand Loyalty teams to integrate these initiatives into the overall brand marketing program/commercial planning calendar. This team's mission is to increase member engagement and retention by reminding individuals of the benefits of being a part of the loyalty program.

What You'll Do

  • Support omnichannel strategy across our loyalty lifecycle programs (i.e. holistic program education, trigger communications, segment based communications) in partnership with the Lifecycle Loyalty Manager
  • Work with Lifecycle Loyalty Manager to build out automated, triggered emails and direct mails to move members through the loyalty journey, working closely with data, tech and vendor partners; focus on implementation strategy
  • Build out creative briefs and support the development of loyalty marketing assets across multiple platforms and brands; help ensure creative is on-strategy, customer-led, and on-brand
  • Partner with cross functional teams to perform campaign QA and ensure flawless execution of the strategy
  • Pull data for reporting program results to stakeholders and cross-functional partners
  • Manage invoice tracking and payment, vendor setup

Who You Are

  • Self-starter with strong interpersonal skills, who is able to work effectively and build strong relationships with business partners
  • Ability to work in fast-paced environment, deal with ambiguity, and prioritize multiple projects
  • Process oriented and hyper focused on project details, thereby reducing errors
  • Strong written and verbal communication skills; able to simplify and communicate complex ideas
  • Experience with complex multi-step customer journeys
  • Background in marketing required; lifecycle, loyalty, and e-commerce experience preferred

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Human Rights Campaign for the seventeenth consecutive year and have been included in the 2021 Bloomberg Gender-Equality Index for the fourth year in a row.