Social Media Strategist

Who What Wear is looking to hire a Social Media Strategist to join its award-winning culture. If you’re a social media expert looking for your next move, we’d love to hear from you! 

As the Social Media Strategist, you'll work closely with the marketing, influencer, and creative teams to produce engaging social content that brings our Who What Wear Collection apparel line to life and meets brand KPIs.

If you're the ideal candidate for the role, you have a strong passion for social media and content creation, and you thrive in a collaborative, fast-paced environment that requires you to wear many hats to achieve your goals. 

This position is based in Los Angeles and reports to the Director of Social Strategy. 

Who What Wear is powered by a hybrid remote/ in-person workforce that spans the US and UK. Working here means that you get to build the work environment that best accommodates your unique needs and enables you to bring your best, most productive self to work – from nearly anywhere. Our interviewing and onboarding activities are conducted virtually, as will most of your work, but you should be open to working in person from time to time if necessary. 

Key Duties: 

• Manage day-to-day content calendar and operations for our direct-to-consumer apparel line, Who What Wear Collection, including sourcing and creating images and videos, writing copy, analyzing metrics, and pushing all content live.
• Brainstorm with social and cross-functional teams, including brand marketing, influencer, design, and creative, to conceptualize innovative social ideas that meet brand KPIs, including traffic to the site, brand awareness, conversion, and follower growth.  
• Pitch, produce, shoot, and edit engaging social-first content that brings the Who What Wear Collection to life across Instagram and TikTok.
• Serve as consumer-facing talent for social-first content on Instagram and TikTok.
• Oversee community management across Who What Wear Collection social handles and contribute to brand-building initiatives.
• Work with the Director of Social Strategy to provide insights on content performance and develop key takeaways for optimizing for future campaigns and projects.
• Stay abreast of key industry trends, trending pop culture moments, competitive insights, and emerging social media, marketing, and e-commerce technologies.

   

Key Requirements:

• 2-3+ years of experience in social media marketing and e-commerce with a strong content creation background; in-house DTC experience preferred.
• Strong familiarity with social publishing and reporting tools and all major social platforms, especially Instagram, TikTok, Snapchat, Pinterest, and Facebook, with a working knowledge of platform editing tools; passion for photography, videography, and iPhoto photo & editing a plus.
• Must be comfortable being featured in social content, including speaking to the camera.
• Self-starter, highly organized, and can work calmly under pressure, problem-solve, and be proactive—comfortable wearing many hats; able to handle multiple priorities while meeting objectives and tight deadlines.
• Ability to balance strong creative instincts, a sharp eye, and attention to detail with a strategic and results-oriented mindset.
• Exceptional verbal and written communication; strong writing skills are critical.
• Passionate about the fashion and beauty space.

   

Benefits & Perks: 

• Work/Life Balance: Unlimited time off, paid holidays, paid winter break, and flexible work schedules.
• Wellness: 100% company-paid medical, dental, and vision insurance for employees and their children, in addition to short- and long-term disability coverage and life insurance. Self-Care Fridays (Half-day Fridays) to encourage self-care and mental health awareness.
• Financial Well-being: Sponsored 401k plan with unlimited access to financial advisors and planning tools. Bonus eligibility and stock options for all Full-Time employees
• Opportunity to Fight Racism: We’re proud to match 100% of employee donations made to organizations that combat racism or support recovery from racist acts of violence.
• Opportunity to Do Good: Each employee dedicates one day per year toward an impactful social good project.
• And of course, the fashion! Who What Wear employees receive 50% off everything from our DTC line, the Who What Wear Collection. 

   

Our Commitment: 

Who What Wear provides an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Who What Wear believes that diversity and inclusion among our teammates is critical to our success as an international company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

More about Who What Wear: 

Who What Wear is an international fashion company known for its digital fashion publication — whowhatwear.com — and its carefully curated, low-key luxury line of clothing and accessories, the Who What Wear Collection. The brand was founded in 2006 by Hillary Kerr and Katherine Power and includes the chart-topping podcasts Second Life and Who What Wear with Hillary Kerr, both hosted by Kerr. Headquartered in Los Angeles.