Marketing Lead - Zalando Plus (f/m/d)

Recruiter
Zalando
Location
Berlin
Posted
22 Feb 2022
Closes
22 Jun 2022
Ref
3966179
Function
Marketing
Level
Manager
THE ROLE & THE TEAM
As Marketing Lead for Zalando Plus, you are the thought leader for Plus proposition marketing and drive the overall marketing strategy to execution across all markets. You oversee all marketing activities and bring to life the annual marketing plan. Your goal is to drive deeper relationships with Plus members through campaigns and communication and help grow the membership. You are doing so in collaborating strongly with x-functional teams. Success lies in driving consumer awareness of Zalando Plus and its benefit offerings, Plus member growth, engagement and retention. This role will autonomously coordinate senior stakeholders to deliver high quality, seamless experiences for Zalando customers and Plus members.

Our vision for Zalando Plus is to create the best version of Zalando. We intend to achieve this by bundling the best services and experiences the Zalando universe has to offer into one annual membership, Zalando Plus. If you are excited about managing great customer experiences and you love to put yourself in our customers' shoes, then Zalando Plus is the team for you. Be part of a high-performing team actively driving Zalando towards its mission to deepen customer relationships.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you're great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups
WHY YOU SHOULD BE INTERESTED
  • Drive thought leadership on Plus marketing by developing data-driven plans, key strategic approaches, and global as well as market-specific principles based on a deep understanding of the mechanics of subscription businesses, the Plus proposition, and campaign performance insights
  • Develop the annual Plus marketing plan for the business in coordination with Markets and Global/ Regional Marketing, Planning & Trading and Category Management teams
  • Oversee the annual marketing plan and drive execution of Plus campaigns and communications with operational excellence and relentless pursuit of performance. Consistently deliver and drive new ideas and initiatives to improve the commercial performance
  • Success lies in driving consumer awareness of the Plus program, improving the effectiveness of acquisition, engagement and retention marketing activities and thereby growing the Plus member base
WE'D LOVE TO MEET YOU IF
  • Professional experience & skills - You bring at least 6 years of relevant work experience in marketing strategy, planning, and management, ideally from a subscription business
  • Business & analytical mind - You are passionate about analysis, results and efficiency; experienced in applying latest insights, data-analysis and KPIs to sharpen content and media strategies to drive reach, engagement and conversion; you are a commercial and marketing mind, able to translate customer insights into a commercial opportunity
  • Great leader - You have previous leadership experience, building and growing highly effective teams that follow your strategic journey
  • Get stuff done - You are independently getting things done in a fast-paced ongoingly changing environment without losing sight of your goals; as such, you have experience with project management and the ability to adapt your skills to a given project context; you are a highly reliable business partner and passionate about your work; you know when to be hands-on and pragmatic to reach your goals; you embrace and drive change and are always on the hunt for solutions and improvements
  • Strong communicator - You have excellent English skills, and are able to communicate clearly with various stakeholders; you are able to bring people with you and to drive alignment
ZALANDO BENEFITS
Career Development
  • We offer peer-to-peer performance reviews twice a year
  • Learn and develop through our extensive Zalando training platform
  • Join regular all-hands, team meetings, Q&A-sessions, and quarterly anonymous employee surveys to ask your questions and provide your feedback
  • Support from an international team of experts; mentoring and professional development opportunities

Wellbeing
  • 2 days paid leave per year for volunteering
  • Minimum of 27 holiday days per calendar year
  • Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app
  • Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources

Flexibility
  • Flexible working hours
  • Relocation assistance for internationals
  • If you work from an office in your role, a choice of office equipment to be delivered to you, to support you working from home due to COVID-19 safety

Financial
  • Access to the employee shares program
  • 40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge
  • Discounts from a wide range of external partners

Family
  • Employee parents' forums and employee resource group
  • Supported transition into and out of parental leave, with a buddy and re-onboarding plan
  • 3 fully-paid child sick days per year
  • Free counselling, assistance, and referral service for all matters concerning yourself and your family via the F├╝rstenberg Institute
ABOUT ZALANDO
It's the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the starting point for fashion in Europe. We connect customers, brands, and partners across 23 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 46 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.

Our values: https://jobs.zalando.com/en/our-founding-mindset

do.More - our sustainability strategy: https://corporate.zalando.com/en/sustainability

Follow us on Instagram: instagram.com/insidezalando

Please note that all applications must be completed using the online form - we do not accept applications via email.

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