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Head of Digital

Employer
Olivia von Halle
Location
London (Central), London (Greater) (GB)
Closing date
23 Mar 2022

View more

Function
Ecommerce
Level
Senior Manager
Contract Type
Permanent
Hours
Full Time

Job Details

Overview

The Head of Digital is responsible for the overall performance and development of the e-commerce experience to build a successful direct to consumer business online. This position will drive strategy in collaboration with sales, brand, marketing and customer experience with direct responsibility for site experience (desktop, mobile, tablet), customer journey, and performance & analytics as well as operations.  

We expect you to be hands-on in the management of day-to-day e-commerce tasks and team management, without taking away from improving sales performance, scaling the business, introducing new sales channels, cleaning up strategies, and focusing on marketing.

The Role

  • Oversee the e-commerce function, define and understand key performance indicators, ensuring business hits targets, pulling appropriate levers to drive sales, and finding cost efficiencies across the business.
  • Developing the financial plan and expense budget that supports the business‘ e-commerce goals.  Oversee budget for key programs (program development and implementation, promotions, email and marketing, search, and affiliate) to maximize opportunities and ROI.
  • In collaboration with the Brand Director, Head of Communications and E-Commerce Manager establish marketing calendars, CRM activities including email/mobile/social marketing, paid search, SEO, affiliate and display. Ensure marketing vision is executed consistently and maintain budget ownership to optimise spend.
  • In partnership with Sales Director, merchandising and supply chain, monitor onsite assortment strategy, visual merchandising, and inventory levels to ensure appropriate in-stock positions.
  • Drive site experience and strategy, which includes defining an end-to-end client journey for our site and ensure best in class shopping and brand experiences are offered. As part of this, site personalisation, targeting, and testing will be key.
  • Liaise with the head of Customer Service, ensuring the customer service experience is best in class.  Create and own a technology roadmap prioritising conversion driving optimisations by improving the customer experience.  Results and improvements will be measured quantitatively and qualitatively and reported monthly. 
  • Enhance and lead analytics function including ensuring fine-tuned capabilities to track, measure, and report on all KPIs - with special attention paid to site performance, performance marketing results, and inventory management.

Qualifications/Knowledge/Skills/Abilities:

  • 6+ years related experience
  • Experience running small to medium scale eCommerce business
  • Knowledge of the fashion/luxury industry
  • A proven business strategy, planning, analytical, complex problem solving, and negotiation skills
  • Strong experience in Google Analytics, MS Office suite, Social Media Platforms, Shopify Plus and Klayvio or similar
  • Strong collaborative skills including leadership; ability to set vision and strategy across a variety of functions, inspire and motivate cross-functional partners and key stakeholders
  • Ecommerce performance marketing and merchandising exposure with a strong understanding of key levers and opportunities
  • Outstanding interpersonal skills; ability to develop and maintain relationships with business partners across several business matrices
  • Ability to balance client experience, business needs, and resources to ensure correct prioritization of cross-functional work
  • Highly agile and able to execute while dealing with ambiguity
  • Excellent written, verbal, and presentation skills
  • Strong understanding of consumer mindset/ consumer orientation

Skills

  • Performance Marketing
  • Customer Service
  • E-commerce
  • Paid Search Strategy
  • Presentation Skills
  • Budget Oversight
  • Customer Experience
  • Marketing Analytics
  • Merchandising
  • Interpersonal Skills

Company Benefits

  • Small, outgoing and sociable team with an open and kind company culture
  • Christmas break on top of holiday allowance
  • Private health care
  • Generous staff discount

Company

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