Client Insight Analyst

Recruiter
Burberry
Location
London, United Kingdom
Posted
02 Mar 2022
Closes
07 Jul 2022
Ref
151646-en_GB
Function
Operations
Level
Manager
INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

We are looking for an individual who is keen to learn, with 3-5 years luxury retail background, strong analytical skills and good stakeholder management abilities to work as part of our Client Engagement team, who are evolving how Burberry drives retail behaviours to ensure client retention and brand loyalty growth.

RESPONSIBILITIES

  • Assist with putting together the client yearly regional targets and help drive results.
  • Ensure that actionable recommendations and learnings are delivered to all regions across the business, as well as to senior leadership team.
  • Manage analytics requests and presenting insights both internally within the team as well as to a range of business stakeholders.
  • Be the leader in the client team for all analysis & insight, mentoring the junior analyst
  • Identifying key opportunities where customer analytics can influence and improve the current ways of working.
  • Use existing and develop further reporting solutions to provide visibility of the performance of our retail teams to all corporate and retail stakeholders to deliver the agreed targets and drive performance improvements.
  • Track the performance of retail teams in commercial activities such as festive and exclusive product events
  • Support delivery of Store facing reporting, as well as Senior Management roll ups to ensure our retail teams have visibility of the key metrics to drive weekly performance. Ensure clear and consistent definitions exist behind key client metrics across the business.
  • Involved in a wide range of ad hoc exploratory analysis to develop a deep understanding on top client profiles and purchase behaviours as part of the wider suite of analytical tools
  • Work with the CRM Manager and Business Analyst to understand business needs and translate them into back-end and front-end development.


PERSONAL PROFILE

  • Strong numerical and/or financial background.
  • Advanced Excel skills.
  • Must have applied SQL knowledge in a working environment.
  • Other programming languages beneficial (e.g. R or Python).
  • Knowledge of a data visualisation tool (ideally Tableau).
  • Ability to understand and interpret data and communicate it in a concise and relevant way to various stakeholders.
  • Strong communication and interpersonal skills, both written and verbal.
  • Ability to establish and maintain effective working relationships.
  • High Calibre Graduate with a strong analytical and retail mind set.
  • Retail experience, preferably in a luxury retailer and/or a role which demonstrates numerical proficiency.


FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

#LI-NW1

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