Business Analyst, Digital Strategy & Business Development

Ralph Lauren
New York, New York, United States
04 Mar 2022
04 Aug 2022
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Any offer of employment is contingent upon proof of full COVID 19 vaccinations upon hire. Accommodations due to medical or religious reasons will be evaluated in compliance with the law.

Position Overview
The "Analyst, Digital Strategy & Business Development" will develop and support implementation of the global digital strategy to elevate and energize the brand and win in digital. They will work closely with the Commercial, Marketing, and Digital teams across the personalization, mobile optimization, connected retail, market expansion, home and virtual economies streams to identify key digital trends and analyze business opportunities. They will evaluate and develop a portfolio of business opportunities, projects, and innovations that will drive the digitization of consumer-facing solutions and experiences. Reports to the Head of Digital & Tech Strategy and Portfolio.

Essential Duties & Responsibilities
Business Development
* Lead research and analyze market trends, competitive landscape & digital innovations to assist with the development of strategic plans and thought leadership materials
* Support strategy sessions in partnership with Digital, Technology & Regional Commercial teams to develop a pipeline of initiatives
* Support Digital Leadership team in the development of detailed opportunity assessments & financial modeling to evaluate and inform business cases for digital capabilities
* Evaluate ideas from the backlog and analyze the value to influence product direction and prioritization
* Understand business and customer needs to support capture, consolidate, and document feature requirements by leveraging interviews, requirements workshops, document analysis, surveys, site visits, business process descriptions, and user stories
* Liaise with internal partners as well as outside consultants and service providers Strategic Projects
* Support development of Digital Digest to be distributed across the organization
* Create agendas and support the development of materials for Digital Streams Bi-monthly & Digital/Technology QGR meetings
* Support Investor Relations and Board of Directors activities and initiatives
* Work closely with colleagues across the company to identify opportunities to extend and enhance digital partnerships and platform capabilities
* Lead cross-functional and cross-brand strategic initiatives, actively managing and monitoring milestones Reporting
* Establish and monitor KPI's to measure success and identify/implement performance-based improvements and new strategic initiatives

Experience, Skills & Knowledge
* Related work experience in personalization, mobile optimization, connected retail, market expansion, home or virtual economies (cryptocurrency, NFT's, virtual land) preferred
* Ability to think strategically and creatively to develop winning partnerships across Regional Commercial, Digital, Product, and Technology and Procurement teams
* Deliver frameworks, guidelines, and standards to create consistency across all channels
* Financial acumen, with ability to manage financial portfolio on cashflow or P&L basis
* Exceptional skill in driving results against aggressive timelines, managing multiple priorities and executing flawlessly
* Exceptional interpersonal, communication and influencing skills with the ability to formally present to and work with stakeholders across different functions, colleagues at all levels, and with partners
* Ruthless attention to detail & accuracy
* Expert level knowledge of Microsoft Excel, PowerPoint, Keynote
* Bachelor's Degree, preferably in Business, Engineering or Information Systems

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