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GENERAL MANAGER, ECOMMERCE

Employer
Lafayette 148
Location
Brooklyn, New York
Closing date
4 Apr 2022

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Function
Ecommerce
Level
Senior Manager

Job Details

Job Summary:

 

The General Manager, Ecommerce has oversight of Ecommerce channel including accountability to achieve financial targets including sales and profitability. The person in this role will identify, develop, and execute strategies to drive growth and optimize customer experience across both full-price and outlet sites and lead the Digital Marketing / Agency relationships, Paid Media Channels and Site Merchandising, as well as third-party solutions (vendor relationships & optimization) enhancing the customers online shopping experience. This position is a senior leader on the Omni Retail Team and is part of a highly collaborative environment working cross functionally with the Integrated Marketing, Buying & Merchandising, and Technology Teams.

 

 

 

Responsibilities:

 

  • Continued focus on UX enhancements and conversion improvement opportunities identified through competitive and industry, as well as internal insights. Ongoing implementation of new solutions and functionality to drive revenue and improve customer experience Drive ongoing process improvements, collaboration, and accountability amongst teams to maximize productivity and  performance. Maintain effective fiscal management of Ecommerce Operations & Performance Marketing budgets adapting accordingly to trend driving relevant ROAS targets where applicable and agreed on with cross functional teams Lead relationship with digital marketing agency relationship, working closely with them to continually optimize paid media strategies across  search, display, paid social, affiliate, direct mail, and SEO channels. Partner with integrated marketing team to ensure alignment on all content and messaging across channels including collection  launches, social activations, direct mail, paid media to align with retail stores for a 360 brand view. Partner & influence all site, email, and digital creative with the ‘brand team’ while ensuring merchandising team optimizes navigation from all marketing content. Shared responsibility for customer care team, providing them ongoing support and tools to deliver best-in-class client experience. Work with Finance team to review quarterly P&L, build budgets, and identifying profit improvement opportunities Foster a results-driven, customer-focused, and team-oriented work environment.

 

 

Desired Background:

 

  • BA in Business Management, Fashion Merchandising or a related field

 

 

Experience:

 

  • 15+ years' experience in digital and/or related field

 

 

 

 

 

 

 

 

Skills and Qualifications:

 

  • Proven track record of Ecommerce and digital marketing experience including budget, and team management Ability to translate brand strategy into the digital ecosystem and execute projects that lead the company further in the digital                   acceleration Demonstrated skills in strategy and planning, budget and P&L management, digital merchandising, and marketing Proven leadership and team management skills derived from having direct responsibility for building and managing a high productivity and performance team Experience working closely with cross-functional departments such as Creative, Marketing, Merchandising, Planning, etc. A proactive, resourceful, detail-oriented and analytical multi-tasker and problem solver who isn't afraid to get their hands dirty in the details Strong written and verbal communication skills with the ability to communicate complex ideas and processes in a simplified           manner Advanced skills in MS Office (Excel, Word, PowerPoint and Outlook) A strong preference for candidates with premium to luxury women’s ready to wear & accessory experience

 

Company

Lafayette 148 New York is a global luxury fashion brand designed for today’s modern, sophisticated woman. Using the world’s most luxurious European fabrics and fine attention to detail, the Company produces timeless designs and modern styles renowned for their highest quality and exceptional fit. We strive to clothe and inspire women to look good, feel good and ultimately do good in the world.

 

Founded 21 years ago at 148 Lafayette Street in the heart of Soho led by Deirdre Quinn and her partners  Shun Yen and Ida Siu, the Company was a pioneer in the total vertical integration of design, production, sales and fulfillment. It has extended its footprint globally, established a significant online presence and opened retail stores in the United States and abroad. The Company owns its own factory in China and currently employs 1700 people around the world. In 2018, the Company will be moving its US headquarters to the growing tech and creative community in the Brooklyn Naval Yard. There we will bring all our employees together and provide an even more seamless, collaborative and interactive work environment.

Lafayette 148 New York’s collection can be found in 400+ wholesale and specialty stores throughout North America including Saks Fifth Avenue, Neiman Marcus, Nordstrom, Bloomingdale’s, Bergdorf Goodman and Holt Renfrew. In 2006, the Company introduced a direct to consumer business through lafayette148ny.com which is supplemented by our consumer catalog. In 2009, it launched its bricks & mortar retail strategy by opening its first stores in China. By the end of 2016, the Company had opened retail stores throughout China and 4 stores in the US with more planned in the coming years.

Company info
Website
Telephone
6467087000
Location
141 Flushing Ave
Brooklyn, New York
Kings
11205
US

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