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Social Media Lead

Employer
Strathberry
Location
Hybrid - London (SW3) & homeworking
Salary
£Competitive
Closing date
5 Apr 2022

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Job Details

About us:

Proudly Scottish at heart, but with a keen international outlook, Strathberry creates unique luxury pieces, handcrafted in Spain using only the very finest quality leathers and finishes.  Known for its instantly recognisable bar closure and minimalist design aesthetic, Strathberry’s elegant lines and exceptional attention to detail have led to a global following. 

Strathberry is especially grateful for its strong celebrity support, with HRH The Duchess of Cambridge, HRH The Duchess of Sussex, Lady Gaga, Katie Holmes, and  Alessandra Ambrosio amongst many to carry the brand.   The brand is stocked in over 33 retailers worldwide, with flagship stores in London and Edinburgh.  With new investment in place to accelerate the next phase of expansion, there has never been a better time to join this dynamic business.

Our ambitious but achievable growth plans are centred around using creative visual storytelling to  bring our brand to life across our owned channels and to reach and engage with both existing and new audiences.    We are now looking for a talented Social Media Lead to join our motivated and ambitious marketing and ecommerce team.  The role will report initially to our new CMO and thereafter to our Brand Director, and will work closely with our Art Director and our PR and influencer relations teams.

 

About the role:

Your responsibilities cover three key areas:

1. Content creation and curation

  • Translating the brand strategy into social content franchises which will communicate and support our values 
  • Self-shooting content in all formats, with a particular focus on moving content formats (reels, IGTV, lives, TikTok)
  • Using software suites, digital tools and apps to create sparkling content that is the envy of our competitors
  • Curating our social feeds to create the perfect balance of self-shot content, campaign creative, and influencer content

2. Community building and engagement

  • Creating and implementing a suite of channel-specific strategies to build community and increase engagement
  • Creating content specifically designed to drive  interaction and dialogue 
  • Leveraging functionality in the social platforms to invite feedback and initiate conversations
  • Writing captions that are snappy, stylish, on brand and encourage engagement
  • Proactively participating in brand-appropriate conversations, and engaging with our community’s content in a way that will create reciprocity 
  • Creating and implementing a brand-appropriate hashtag strategy to increase discoverability 

3. Scheduling, analytics and reporting

  • Ensuring content is planned,  scheduled and posted in a timely and organised way and ensuring alignment with the  marketing calendar 
  • Regularly undertaking ongoing analysis of what’s working best (reach, engagement) and using the resulting insights to drive continuous improvements 
  • Creating and maintaining a suite of regular social media reports to showcase progress to all internal stakeholders and partner agencies 
  • Monitoring competitor activity to continually evolve our idea of what best-in-class content looks like in the luxury space

 

About you:

This role would suit an ambitious and energetic social content creator with an entrepreneurial  approach.  The ideal candidate will instinctively know how to create compelling, thumb-stopping content, will nurture our social accounts as if they were their own, and will delight in building highly-engaged communities around them.

You will:

  • Have intimate knowledge of Instagram, YouTube and TikTok and an innate understanding of the differences between them
  • Be passionate about visual storytelling and natively social 
  • Take a resourceful approach to content creation:   you’ll know all the tricks to creating elevated, elegant content with just an iphone, and the canny use of  lighting,  angles,  and props, and you’ll have a suite of go-to apps that make your content shine 
  • Be brimming with endless ideas for how to build and engage with audiences 
  • Innovate at every opportunity and embrace new formats and content platforms

Also advantageous:

  • Knowledge of Asian social media channels (Weibo, Xiaohongshu)
  • An understanding of paid social formats
  • A demonstrable ability to be camera-facing in  appropriate content formats

 

If this sounds like you:

Please apply in writing, including your CV and portfolio (or links to your creative work), with a particular focus on moving content formats such as reels, IGTV, TikTok and YouTube, telling us why you’re the perfect fit for Strathberry  and the perfect fit for this role.

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