Director, Marketing Analytics

Recruiter
Neiman Marcus
Location
Irving, Texas, United States
Posted
09 Mar 2022
Closes
14 Jun 2022
Ref
20429
Function
Ecommerce
NEIMAN MARCUS GROUP

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and BergdorfGoodman.com, catering to loyal luxury customers globally. NMG also owns five Last Call stores and Horchow.com, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.

Summary

The Omnichannel Analytics team is looking for a smart & driven individual to grow our Marketing Analytics capabilities. This role will collaborate closely with the senior leadership team, providing technical vision, analytical support and business intelligence to shape Neiman's roadmap for the future.

The Director will be responsible for delivering best-in-class analytics aimed at understanding the customer journey and conversion trends, as well as identifying and exploiting opportunities to better deploy marketing spend to drive growth and profit (ROAS optimization). The role will support the Marketing organization through CAC/LTV and cohort-based acquisition/retention models and decision frameworks aimed at managing customer growth investment and economics.

Key Performance Elements/Responsibilities:

  • Partner with VPs and directors of marketing to identify and exploit opportunities to better deploy marketing spend to drive growth and profit (ROAS optimization)
  • Be the Subject Matter Expert, both technically and functionally, on marketing analytics and perform the most complex and challenging analytics efforts. Query, manipulate and transform data from multiple sources to produce a comprehensive view of customer behavior across all selling (online/offline) and marketing channels (digital/print)
  • Recruit, develop and lead a team of marketing analysts to deliver value through analytics, testing, targeting, measurement and predictive/proscriptive technologies.
  • Manage customer growth investment and economics through CAC/LTV and cohort-based acquisition/retention models and decision frameworks.
  • Enhance measurement capabilities and standards such as multi-touch-attribution model and media mix modeling, as well as own measurement decisions across marketing.
  • Develop and manage testing capabilities and processes with the marketing teams, taking responsibility for the testing roadmap, interpretation of results, analytic deep dives, and recommendations for action.
  • Decide primary KPIs and frameworks for measurement, and partner with data science and engineering teams to productionalize data sources for marketing analytics and reporting consumption.
  • Perform actionable diagnostic analysis on marketing performance to produce quality insights, drive business strategies and maximize organizational efficiencies


Requirements:

Minimum Entry Education and Experience:
  • 4-year Degree, preferably in a quantitative or technical subject such as in Marketing, Finance, Economics, Mathematics, Engineering, or Computer Science
  • 8+ years of experience working in working in marketing analytics or other related analytical capacities
  • 8+ years of experience using web analytics tools such as Omniture, Google Analytics, or similar 1 years of experience working in web analytics using Adobe Analytics or in a highly analytics area.
  • 8+ years of experience using any coding language (SQL, SAS, Python or R) to transform, manipulate and analyze data preferred
  • 4+ years of experience using data visualization tool (Tableau, PowerBI)
  • Passion for excellence. High energy, self-motivated, and results oriented
  • Demonstrated strategic thinker and ability to bring innovation and leadership.


Knowledge/Skills/Abilities:
  • Strong organizational skills to manage multiple work requests and projects.
  • Ability to effectively prioritize initiatives and collaborate across teams with ability to work under tight timelines and with quick turnarounds as needed.
  • Demonstrated ability to build strong working relationships with Senior Executives, business leads, and key internal and external partners.
  • High level of business acumen. Retail industry knowledge a strong plus.
  • Excellent verbal and written communication skills. Ability to effectively present analytics data to Senior Executives and business users.

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