Senior SEO Manager (F/M/D)

Location
Paris
Posted
15 Mar 2022
Closes
04 Nov 2022
Ref
3676669
Function
Operations
Vestiaire Collective is the leading global online marketplace for desirable pre-loved fashion. Our mission is to transform the fashion industry for a more sustainable future by empowering our community to promote the circular fashion movement. Vestiaire was founded in 2009 and is headquartered in Paris with offices in London, Berlin, New York, Singapore and Hong Kong and warehouses in Tourcoing (France), Crawley (UK), Hong Kong and New York.

We currently have a diverse global team of 800 employees representing more than 50 nationalities. Our values are community, activism, transparency, dedication and greatness. We are proud to be a BCorp

Vestiaire Collective is looking for a Senior SEO Manager to lead the optimization of SEO strategy at all levels.

About the role

SEO is key for Vestiaire Collective as we act as a service for all teams. Reporting to the Global Head of SEO and working with various teams ( Marketing, Onsite, Supply, Engineering, Product, ...) , your mission is to implement, analyze and optimize the best SEO strategy for Vestiaire Collective.

What you'll be doing
  • Auditing
    • Audit website structure (Angular/react with SSR + Dynamic rendering)
    • Study and opportunities on Ranking
    • Perform a benchmark of the competition (technological, Ranking, Share of Voice ...)
    • Acting as PM with Dedicated SEO tech team + Global Product roadmap supervision if needed
  • Implement the SEO strategy:
    • Taxonomy improvement, category trees updates, deduplication's optimization
    • Ensure SEO content Production is on track and relevant
    • Follow SEO and Product optimizations (mesh, markup, architecture, semantics, technical) through close collaboration with the Product and Tech team
    • Identify and prioritize relevant action:
    • Consulting and proactivity on the technical evolution on our platform
    • Share and advice on international expansionOversee backlink strategy with PR and toxicity Monitoring
    • Recommend a win-win strategy for SEA and SEO
  • SEO as a Service
    • Collaborate with cross-functional business partners (Marketing, Business, Onsite, Supply, Engineering, UX, tech, and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program developments
    • Provide support to technical stakeholders to ensure new site features and/or content adheres to SEO best practices (PDP, PCP, Homepage, CMS,etc.)
    • Work with Business/marketing/onsite to promote key commercial events
    • Collaborate with Regions to develop SEO stream
    • Conduct workshops with Product & IT stakeholders to review action who can either impact, kill or benefit SEO
    • Provide internal training, specifications, or support (educate) to spread our SEO Strategy and awareness through all departments
  • Monitoring
    • Monitor Hard and Softs KPIs related to SEO and beyond.
    • Analysis and reporting of SEO performance but also of Business performance through the implementation of relevant KPIs (Weekly/monthly Reports)
    • Projection and ROI oriented
    • Automation on Reporting (SQL, Python, Snowflake)
  • Seamless Optimization
    • Conduct SEO experiments using rigorous approaches and measurement methods (A/B tests, statistical methods) to evaluate their effectiveness
    • Evaluate site crawlability, recommending opportunities
    • Carry out a regular and in-depth watch of last month's actions
    • Adjust and optimize the actions implemented
    • Monitoring the latest SEO developments, algorithm changes, new products, and news (ex: Google's Core Web Vitals)

Who you are
  • Minimum of 6 years of experience, with past experiences in SEO for E-Commerce websites.
  • Insane Curiosity, you always want to be part of the new project, as long as its SEO related
  • Knowledge of Google analytics, SQL, Python
  • Strong SEO technical background on HTML, JS, SSR/CSR and Dynamic Rendering (SEO Edge is a plus)
  • Expertise in tools and analysis, Google Search Console, Semrush, Botify, Ranking tools integration (API)
  • Ability to conduct data analysis and find actionable insights to boost growth
  • Experience in Agile and Scrum Process
  • Excellent organization and communication/facilitation skills, attention to detail, and the ability to clearly and concisely articulate complex concepts for a variety of audiences
  • Ability to effectively present ideas and communicate with senior leadership
  • Ability to work on all Search Engine (Google, Baidu, Xandex, Naver,...) depending on their Local market share
  • Management experience is a plus

What we offer
  • A meaningful job with an impact on the way people consume fashion and promote sustainability
  • The possibility to work remotely 50% of your time
  • The opportunity to do career defining work in a fast growing French-born scale up
  • The possibility to work as part of a global diverse team with more than 50 nationalities
  • 2 days to help Project - reinforcing your activist journey and volunteer for an association
  • Significant investment in your learning and growth
  • Competitive compensation and benefits package
Vestiaire Collective is an equal opportunities employer

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