Digital Product Manager

London, United Kingdom
15 Mar 2022
20 Jun 2022

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.


We are seeking a Product Manager to lead our in store digital selling strategy. You will be responsible for defining, assessing, and continuously evolving key omnichannel initiatives, including managing the digital in-store selling native app.

In this role, you will develop a deeper understanding of our global retail store operations and the customer journey to drive footfall and higher customer ATV.


  • Create and articulate global in store selling strategy and roadmap that touches multiple channels and platforms
  • Lead ideation, requirement gathering, and launch of digital products that enable in store selling of digital products and inventory
  • Collaborate with cross-functional partners, including Retail, Data Science, Technology, and International Product teams, to gather, review, and prioritize initiatives and establish requirements
  • Translate roadmap initiatives into digestible backlogs with clear prioritization among features
  • Conduct user research and competitive benchmarking to better understand and optimize our services
  • Critically assess existing capabilities to understand build vs. buy approach
  • Define, monitor, and assess product initiatives through clear KPI's; institute tight learning loops with business and technology teams via a test and learn approach to continually inform service development
  • Launch and phase solutions utilizing agile methodologies to build internal efficiencies and scalable technology development
  • Foster a culture of change management, leading with the "Why" and constantly driving transparency as well as collaboration across stakeholders to ensure strategic alignment


  • Good Product Management experience; eCommerce and iOS App desirable. Service related or top tech company experience is a plus.
  • Experience with agile development teams and workflows within JIRA, Confluence or similar systems; off shore development team experience is a plus
  • Ability to prioritize opportunities, thinking critically about size of prize and feasibility
  • Excellent written and verbal communication skills
  • Comfortable actively working with engineers and participating in technical discussions
  • Be result-oriented and biased towards action. Follow-up on responsibilities independently. Have a strong sense of ownership.
  • Adapt to change quickly, be comfortable with ambiguity
  • Self-starter with bias towards MVP delivery that aligns with longer term product vision
  • Demonstrated ownership over a data product in a previous role, including responsibilities for strategy, KPI setup, goal-setting and roadmap.
  • Passionate about Retail & eCommerce with an understanding of both the online and in-store retail landscape


Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.


Posting Notes: United Kingdom || Not Applicable || London || DIGITAL || NO DEPARTMENT - FDST9007 || n/a ||

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