Art Director, Wholesale

Ralph Lauren
New York, New York, United States
17 Mar 2022
17 Jun 2022
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Any offer of employment is contingent upon proof of full COVID 19 vaccinations upon hire. Accommodations due to medical or religious reasons will be evaluated in compliance with the law.

Position Overview
Position Overview: Photo and video art direction for all wholesale digital assets that will live across multiple platforms and channels globally. Position will report to the Head of Creative Content & Ecomm Studio and focus on seasonal editorial content across all categories and brands, for wholesale partners globally, in addition to product detail photography including still life, unrecognizable and recognizable on model.

Essential Duties & Responsibilities
Job Responsibilities: · Photo and video art direction for all wholesale imagery. Ensuring our brand vision is consistent, including lighting, model cast, styling photo editing and selection. Manage and own a myriad of additional editorial projects adhering to creative briefs, timelines and budgets. Priority for this role is wholesale, however other business needs may dictate support across other ecommerce assets as and when required. Daily responsibilities include:
* Manage wholesale set and assets in overseeing all aspects of the shoot
* Lead on set day to day
* Ensure product being shot, assets and set reflects the RL brand aesthetic whilst considering wholesale partner needs
* Source of communication to wholesale partners globally to encourage a feedback loop to elevate wholesale assets.
* Manage and provide wholesale style guide to key global partners
* May involve liaising directly with wholesale accounts to run creative style guide sessions.
* Ensure creative pre and post timeline is maintained with Production partners.
* Directs freelance art directors, models, photographers and digital tech team
* Collaborates with styling teams on photo sets, as well as in pre and post production.
* Checks hair & makeup
* Supports operational on set KPIs
* Select, edit, crop and submit all item level photos.
* Work with manager on development of shoot strategy boards for presentation 
* Partner with concept design teams to ensure a clear brand message for wholesale.
* Oversee and lead all retouching and final color corrections with in-house and outside partners to maintain brand standards and consistency.
* Work with the studio team to build and approve all production mechanicals in-house.
* Oversee all global and domestic submits for production
* Oversee quality control for all collateral.

Experience, Skills & Knowledge
Experience, Skills and Knowledge:
* Adobe Creative Suite
* CaptureOne
* InDesign
* Photoshop
* Illustrator
* Premier Prop or Final Cut and After affects - knowledge of - a plus 

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