Web Designer

Job Title:  Web Designer

Reports to:  Senior Graphic Designer

Department:  Marketing

Location:  NYC/Italy/London

Role & Expectations:

P448 is an Italian footwear brand rooted in the belief that eclecticism, design innovation and continuous experimentation lie at the heart of self-expression. Our brand is candid, free-spirited and relatable. We are looking for a Web Designer to assist the Senior Graphic Designer and Marketing Team with elevating the graphic and visual identity across all web & digital channels. The ideal candidate will be a progressive thinker, willing to experiment with new social / digital channels, graphic ideations, and customer focused to drive the best experience for p448.com. 

Responsibilities:

• Partner with marketing / ecommerce to incorporate data (analytics, heatmaps, customer feedback) into design approach
• Design engaging and responsive landing pages focused on elevating the user experience and increasing site conversion
• Optimize site for maximum speed and scalability
• Leverage industry and design best practice throughout website build process
• Conducting website testing where applicable
• Ensuring website function and stability across devices i.e. desktop, mobile, tablet
• Working with marketing and research teams to incorporate brand elements and relevant market research findings into website
• Design assets to be used across various digital platforms including web, social media (Instagram, Facebook, TikTok), email and new emerging channels
• Conceptualize visuals, website and marketing experiences based on requirements
• Develop illustrations, logos and other special projects
• Prepare rough drafts and present ideas to senior designer and Marketing & Web Teams
• Assist in the creation of content geared towards engaging audiences across all social channels
• Create content in accordance with UI/UX guidelines with a focus on increasing ecommerce conversion
• Collaborate cross functionally to ensure consumer and brand focus is on point
• Test graphics across various media channels
• Consistently deliver high-quality work from visual concepts and beyond
• Keep abreast of digital customer trends, key competitor digital activity in the fashion, lifestyle sectors  
• Be proactive in researching and proposing ways in which to improve digital content
• Create gifs and images for display banner ads
• Create a range of web-ready crops of digital imagery for our website and social platforms
• Support the senior graphic designer and marketing / ecommerce teams on special projects as needed

Skills & Experience:

• Bachelors degree in Graphic Design, Communication or Media Design
• Minimum 3 years work experience in design role within fashion, web or design industries
• Experience in responsive design and a mobile first approach
• UI/UX design capabilities
• Strong understanding of typography, web fonts and graphic design 
• Able to interpret briefs and guidelines accurately with a keen eye for detail and efficiency
• Familiarity with web best practices and design trends
• Ability to work precisely under pressure and within tight deadlines in a fast-paced environment
• Ability to communicate and work in an international environment
• Experience with Shopify, Klaviyo and Asana or similar required
• Fluency in Adobe CS (Photoshop, InDesign and Illustrator), PowerPoint and Keynote required
• Fluency in English & Italian (spoken / written) required