Shopping Editor - UK

Who What Wear UK is currently seeking a full-time Shopping Editor to join its award-winning culture. If you’re wildly obsessed with fashion, shopping, and trends then we want to hear from you!

As the Shopping Editor, you will have the natural ability to spot emerging shopping trends, new brands and cult pieces that our readers want to buy. You’ll have top industry knowledge with established connections with influencers, PRs, and experts. In this role, you will exhibit exceptionally strong writing skills and be able to create high-quality content while maintaining a clear understanding of analytics, social media and commercial content. You will thrive in a fast-paced collaborative environment and be passionate about the intersection between editorial and revenue. Most importantly, you are confident to be an ambassador for our brand, whether that’s appearing in a branded shoot, social-first video content or attending industry events. 

This position is based in London and will report into the Editor.

Who What Wear is powered by a hybrid remote/ in-person workforce that spans the US and UK. Working here means that you get to build the work environment that best accommodates your unique needs and enables you to bring your best, most productive self to work – from nearly anywhere. Our interviewing and onboarding activities are conducted virtually, as will most of your work, but you should be open to working in person from time to time if necessary.

Key Duties:

• Pitch and write daily high quality editorial and commercial stories with an emphasis on market, revenue and search performance; Analyse and optimise towards traffic goals and affiliate conversion while maintaining on-brand market choices, visuals and tone.
• Develop market-led editorial franchises that build brand equity on site and social while iterating on top-converting affiliate strategies.
• Manage campaign-based affiliates editorial inclusions and content on-site, social and other referral channels; provide guidance for social posts and manage newsletter requirements; analyse spending behaviour and engagement to drive results for commercial and editorial opportunities.
• Work with Affiliate Editor to capitalise on conversion opportunities, such as priority retailer tentpoles, sales, and boosted commission rates.
• Represent the brand through editor-led shoots and video, commercial content across site and social, as well as at industry events, press days/trips; be a source for quotes in order to promote the Who What Wear name in the UK as needed.
• Work outside of standard contractual hours, such as fashion week, awards season and/or occasional key weekend news stories; cover for the Branded Content Editor and Affiliate Editor when required.

Requirements: 

• Minimum 4 years of experience writing for a digital publication; Relationships with PRs, influencers and experts in the fashion industry a plus
• Comprehensive knowledge of the beauty market and fashion market, from fast-fashion to luxury with an exceptional body of work demonstrating ability to package content
• Excellent verbal and written communication skills and strong visual sensibilities:
• Sense of urgency and ability to quickly turn an idea into a final product with precision and detail
• Collaborative spirit with a positive, can-do attitude; ability to work calmly under pressure and meet tight daily deadlines with a strong sense of accountability; able to juggle multiple priorities and can adapt quickly to change
• Knowledge of SEO, Google Analytics and consumer affiliate marketing; using insights to inform decision making and grow affiliate revenue; strong ability to utilise data to meet and over-perform on our editorial and revenue goals. 

Benefits & Perks: 

• Work/Life Balance: Generous paid holiday, self-care Fridays, and flexible work schedules.
• Wellness: Private medical and dental coverage, group life insurance and access to an array of added value services
• Financial Well-being: Sponsored Pension Scheme with employer contribution. Bonus eligibility for all employees.
• Opportunity to Do Good: Each employee dedicates one day per year toward an impactful social good project.

Our Commitment: 

Who What Wear provides an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Who What Wear believes that diversity and inclusion among our teammates is critical to our success as an international company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

More about Who What Wear: 

Who What Wear is an international fashion company known for its digital fashion publication — whowhatwear.com — and its carefully curated, low-key luxury line of clothing and accessories, the Who What Wear Collection. The brand was founded in 2006 by Hillary Kerr and Katherine Power and includes the chart-topping podcasts Second Life and Who What Wear with Hillary Kerr, both hosted by Kerr. Headquartered in Los Angeles.