Sr Manager, Email Marketing, Performance Optimization & Mobile Marketing

Recruiter
Neiman Marcus
Location
Beverly Hills, California, United States
Posted
29 Mar 2022
Closes
27 May 2022
Ref
20690
Function
Marketing
NEIMAN MARCUS GROUP

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and BergdorfGoodman.com, catering to loyal luxury customers globally. NMG also owns five Last Call stores and Horchow.com, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.

The Senior Email Marketing Manager, Performance Optimization & Mobile Marketing will report to the Director of Email and Lifecycle Marketing developing Neiman Marcus Group initiatives, specifically related to lifecycle event triggers, promotional emails and mobile app marketing for Neiman Marcus and end-to-end email program for Horchow. This role partners with multiple teams such as Analytics, Promotions, Mobile app development, Ecommerce, Product, Creative, Merchants, as well as our Email Service Providers and additional third-party vendors. This role is very strategic and requires agility in optimizing and testing into various aspects of the program to drive performance goals, while contributing to larger strategic initiatives for the business.

The primary focus of this role will be to optimize the email channel to drive incremental demand and build mobile marketing strategies and toolkit to support mobile app growth and engagement initiatives. Areas of focus for this role will include developing new and ongoing strategies that will improve performance of the programs as well as oversee, analyze, and optimize the campaigns. This involves building a robust A/B testing roadmap to drive channel performance and customer business goals. This role will work closely with the analytics team to monitor performance and build each test plan and measurement to continually gain actionable learnings.

Duties:

Manages and develops ongoing strategies to further scale lifecycle event triggered email program to evolve based on customer behavior and incremental opportunities; Define new strategies, implement through a test and learn framework

Build tracking solutions and optimization frameworks that will allow the team to identify demand opportunities and implement them more quickly within the channel

Establish and apply innovative strategies and activations to grow mobile app user engagement

Collaborate with product and technical development teams to ensure the capabilities are in place to execute marketing strategies to grow mobile app into an effective channel

Build robust A/B testing roadmap and oversee strategic testing plan across the team to support key initiatives of optimizing to drive incremental performance or customer goals

Partner with customer insights and analytics team to outline test and measurement plans to ensure each test outcome has actionable insights

Proactively, manage and identify new opportunities to drive demand through event triggered email campaigns

Manage promotional and demand driving email content and deployments, optimizing performance

Own Horchow online email program end to end and provide recommendations on how to improve

Provide reporting and measurement from testing and overall channel initiatives to provide insights on optimizing the content and customer experience within the channel

Support and work closely with team members to ensure content strategy aligns with customer journey strategies, business needs and channel performance

Collaborate effectively with Product, Creative, Ecommerce, Customer Insights and Analytics, and Email Service Provider or third-party vendor on new initiatives and optimization efforts

Lead and guide direct reports to drive executional excellence through strategic thought leadership and ongoing development

Job Requirements:

7-10 years' experience in online marketing, email experience and mobile marketing

Previous management experience in leading, motivating and developing team members

Exceptional analytical ability with proven track record of data-driven success

Strong communication and organizational skills; extremely detail oriented

Highly proficient in MS Excel & PowerPoint

Self-starter, innovative with ability to work and lead in a fast-paced, dynamic environment

Bachelor's degree in Marketing or a related field

Occasional ability to work outside normal business hours due to nature E-Commerce business

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