Email Marketing Manager, Editorial & Personalization

Recruiter
Neiman Marcus
Location
Chicago, Illinois, United States
Posted
29 Mar 2022
Closes
16 Jun 2022
Ref
20689
Function
Marketing
Level
Manager
NEIMAN MARCUS GROUP

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and BergdorfGoodman.com, catering to loyal luxury customers globally. NMG also owns five Last Call stores and Horchow.com, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.

The Email Marketing Manager, Editorial & Personalization will report to the Sr. Email Marketing Manager in developing and executing Neiman Marcus Group email initiatives and strategies, specifically related to editorial and brand email program as well as personalization. This role partners with multiple teams such as Analytics, Creative, Merchants, PR, Product, Data Science as well as our Email Service Provider and additional third-party vendors such as customer data platform and personalization engine. This role is very detail-oriented and requires adaptability in covering a variety of duties and tasks daily, while contributing to larger strategic initiatives.

The primary focus of this role will be developing the new and on-going strategies that will improve customer experience and omnichannel personalization through initiatives such as our editorial emails, loyalty programs, file health, and more. This involves working to ensure all campaigns deploy through partnership with internal teams as well as third party vendors and optimized for performance. Including focus on personalizing the customer experience within email service offerings to market the right content to the right customer in the right way. This role will be critical to supporting ongoing efforts to grow our file health, implement innovative opportunities and best practices, and ensuring our capabilities are up best in class to provide valuable customer experiences within email channel.

Duties:

Manages editorial program ongoing strategy and content allocations

Develop innovative approaches and execution for personalization initiatives to meet customer goals

Support Sr. Manager with operations for strategic opportunities with our personalization platform and channel orchestration

Identify and implement initiatives to drive growth and file health

Implement and optimize email programs related to loyalty, in collaboration with customer loyalty team

Oversee preparation, editing, and deployment of email campaign requests with assets and instructions to Email Service Provider

Manage editorial and brand inspirational content and audience segmentation, optimizing for performance

Support with onboarding and integration of new third party vendors and capabilities

Partner and work closely with team members to ensure content personalization strategy aligns with customer journey strategies and business needs

Communicate effectively with Product, Creative, Merchandising, Advertising, Customer Insight, and Email Service Provider or third-party vendor on email changes, scheduling, and asset delivery

Provide insights and strategies to support ad hoc business needs through the email channel

Manage reporting and ongoing measurement to provide insights on optimizing the content and customers' personalized experience within the channel

Lead and guide Assistant Manager(s) to drive executional excellence

Job Requirements:

3-4+ years' experience in online marketing, email experience and mobile marketing

Previous management experience preferred

Exceptional analytical ability with proven track record of data-driven success

Strong communication and organizational skills; extremely detail oriented

Highly proficient in MS Excel & PowerPoint

Self-starter, ability to work and lead in a fast-paced, dynamic environment

Bachelor's degree in Marketing or a related field

Occasional ability to work outside normal business hours due to nature E-Commerce business

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