Marketing Manager

Tokyo, Japan
31 Mar 2022
28 Jul 2022

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.


Manage and execute marketing strategies within Japan, understanding key drivers within the regions to build brand awareness, brand momentum and business growth through strong integrated initiatives with a focus on retail - reporting into Marketing & Communication Director.

The marketing manager is responsible for developing the marketing strategy and overseeing the implementation of all marketing related initiatives (local media, coop marketing, events etc).

Work closely with global, regional and local leads including merchandising, wholesale, client engagement teams and local market teams to create coordinated marketing activation plans.


  • Develop annual Marketing plans and work closely across marketing Communication functions to drive brand and commercial goals
  • Work with Marketing & Communication director to build 360° Brand and product campaigns
  • Manage and implement initiatives to drive traffic and strong brand presence in key cities and ensure close connection with Client Engagement teams to provide tactical support to drive traffic and revenue goals.
  • Create comprehensive actions plans with the aim to maximize brand and product exposure
  • Work closely with global media team to develop and execute the effective media plan
  • Developing event strategy and action plans to roll out branding and commercially tactical initiatives. Taking ownership and involving global and local stakeholders for best execution.
  • Working closely with retail team and creating opportunities to engage with new customers and to retain existing customers, enhancing their loyalty.
  • Collaborating with retail team to secure exposure in department store media, such as seasonal catalogues, websites, and in-store signage, in key sales momentum.
  • Managing event budget, setting clear KPIs, and measuring and reporting ROI.
  • Keeping an eye on competitors' activities, reporting best practices to UK and local key stakeholders.


  • Strong and effective communicator
  • Exceptional organisational skills
  • Committed team player
  • Excellent attention to detail/follow up
  • Professional approach to all work and office situations
  • Interest and enthusiasm for marketing, branding, technology and digital communication
  • Interest in community and culture marketing


Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: Japan || Not Applicable || Tokyo || MARKETING || JAPAN - GENERAL MARKETING || n/a ||

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