Director - Digital Marketing

Recruiter
Gap
Location
New York, New York, United States of America
Posted
01 Apr 2022
Closes
25 May 2022
Ref
R35564-NY5
Function
Marketing
About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that's run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We've built our brand on staying true to our roots while always being out in front of what's next. If you want to be part of an iconic American brand, and help lead the way for where we're headed, we'd love to have you join us.

About the Role

The Director of Digital Marketing for Gap Factory will spearhead the development and execution of go-to-market strategies and campaigns to drive commercial growth and engagement for Gap Factory online. The role requires leading a team and influencing a highly matrixed organization to advance online business and marketing objectives while constantly championing the consumer. The position is strategic and data-driven that requires a deep understanding of the customer journey, financial planning, campaign/test planning, digital asset creation, macro trends, and product knowledge.

This position reports to the Senior Director of Omni-Channel Marketing for Gap Factory, has two direct reports, and collaborates closely with leaders in Product Merchandising, Site Merchandising, Commercial Planning, Web Production, Finance, and Creative.

This role is based out of the NYC or SF office and requires you to be in the office on an occasional basis for critical in-person meetings and/or job duties that cannot be performed remotely. Pursuant to Gap Inc.'s policy, as of September 7, 2021, all employees who wish to enter Gap Inc.'s San Francisco Bay Area, New York, and Albuquerque office buildings will need to be vaccinated, unless an exemption from the vaccine requirement is approved due to an accommodation for a disability or for a sincerely held religious belief.

What You'll Do

  • Oversee development and execution of marketing strategies and tactics for website and email to drive traffic, engagement, acquisition, and top-line sales while ensuring all aspects of the customer journey are optimized.
  • Participate in pre-season strategic planning meetings with cross-functional leaders in Merchandising, Buying, Commercial Planning, Inventory Management, and Store Experience to define and execute seasonal product and promotional strategies.
  • Work hand-in-hand with cross-functional partners in Paid Media, Finance, Site Merchandising, Commercial Planning, Web Production, and third-party service providers on digital marketing strategies, execution, and results reporting.
  • Prepare weekly and monthly business performance recaps for wider team distribution, add insights to results, and derive data outputs for future optimization and growth plans.
  • Oversee the development of pre- and in-season creative marketing briefs and approval of all marketing assets, including participation in monthly pre-production photoshoot planning and post-production weekly creative review meetings.
  • Identify new marketing opportunities that support brand initiatives, including personalization and testing to drive incremental business results.
  • Manage two direct reports and a total team of four, including providing guidance, coaching, and oversight to ensure deliverables are met and in line with expectations.


Who You Are

  • 6+ years of practical experience in Marketing Management from a commercial, retail and e-commerce environment
  • A process builder, able to establish processes to ensure efficient delivery of significant sales volumes
  • A collaborator, comfortable working with cross-functional teams to deliver projects with tight timelines to high standards
  • A communicator, comfortable explaining high level strategies, providing insight to senior stakeholders and explaining complexities and nuances of the channels to peers of differing skillsets and experiences
  • Experienced in fashion/apparel marketing in North America
  • Experienced managing 3rd party vendors and leading a team


Benefits at Gap

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Human Rights Campaign for the seventeenth consecutive year and have been included in the 2021 Bloomberg Gender-Equality Index for the fourth year in a row.

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