Regional Marketing Manager

Recruiter
Gap Inc.
Location
London, United Kingdom
Posted
02 Apr 2022
Closes
31 Jul 2022
Ref
R35646
Function
Marketing
Level
Manager
About Gap

Our past is full of iconic moments - but our future is going to spark many more. Our brands - Gap, Banana Republic, Old Navy and Athleta - have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we're more than the clothes that we make. We know that business can and should be a force for good, and it's why we work hard to make product that makes people feel good, inside and out. It's why we're committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us.

About the Role

Acting as a brand guardian for Gap Inc. brands, the Regional Marketing Manager in Europe will support the Senior Marketing Manager to drive the franchise business and brand equity in the region. The Manager will have direct partner management responsibility, influencing strategic and creative marketing plans, budget investments and execution aiding to deliver high standards and consistent omni-channel experiences in line with global direction.
The role will provide day-to-day marketing support for partners, adoption of marketing tools and materials for seasonal collection launches and deliver new channel/brand launches.
The successful candidate will have proven experience in the full marketing mix, accountable for driving brand power and presence across stores, web and all customer touchpoints in international and/or European markets

What You'll Do

  • Dedicated management of European partners, driving brand power and multi-channel business growth in these markets
  • Monitor brand and marketing performance across all brands and channels, ensuring consistent omni-channel customer experiences in line with global direction across the territory
  • Plan and deliver seasonal marketing strategies and investments in line with the global brand's, franchise partner's, regional and business objectives
  • Provide strategic direction to support market, channel and seasonal launches across the brands in Europe
  • Partner closely and effectively with key internal stakeholders: Marketing, Brand, PR, VM, Digital, Creative, Account Management, L&D, Product, Planning and Finance
  • Support to implement global brand strategies, hindsight analysis and performance reporting where needed


Who You Are

  • Degree educated with 5+ years marketing background and proven experience managing both strategic and tactical assignments
  • Broad marketing experience within multi-channel business is essential - media, experiential, events, PR, digital, social, CRM - with ability to make strategic investment and planning decisions to drive maximum ROI
  • Brand management experience essential, preferably within a multi-brand organization
  • Experience in Digital Marketing for E-commerce highly preferable
  • Solid Europe territory knowledge i.e. retail landscape, customer mindset and market sensitivities
  • Experience of working within a franchise / international structure and strong business acumen highly favourable
  • Highly flexible, open minded and adapts well to rapidly changing environments and priorities


Benefits at Gap

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, 30% off at Gap Outlet, and the ability to purchase discounted merchandise during international travel at Banana Republic, Athleta, Intermix and Old Navy.
  • Pension schemes available, depending on role.
  • Market-leading private medical healthcare and well-being programme.*
  • Voluntary medical cash plan open to all employees.
  • Performance-related discretionary bonuses.*
  • Access to our Employee Support Programme for overall well-being.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Human Rights Campaign for the seventeenth consecutive year and have been included in the 2021 Bloomberg Gender-Equality Index for the fourth year in a row.

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