Director, Integrated Marketing & Content Planning

Neiman Marcus
Beverly Hills, California, United States
06 Apr 2022
19 May 2022

Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG's brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and, catering to loyal luxury customers globally. NMG also owns five Last Call stores and, an e-commerce site that offers premium furniture and home decor.

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG's goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

NMG's priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few.

As part of NMG's Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being "All Heart." NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love - love for customers, love for associates, and love for brand partners.

The Director, Integrated Marketing & Content Planning will be a critical cross-functional leader acting as the primary link between media (paid and owned), creative, strategy, and other cross-functional teams to holistically steward the numerous amounts of content across channels. This role will be an integrated partner that knows how to roll up their sleeves, and guide content needs that will provide cohesion across all teams, creative assets, and campaigns.

Job Responsiblities & Tasks

•Responsible for developing and maintaining the entire content and comms calendar, providing oversight and best practices on how our content most effectively shows up in the world, bridging strategy, creative and media

•Builds and maintains working relationships with other cross-functional partners to ensure marketing is collaborating effectively across the Neiman Marcus Brand

•Leads weekly planning sessions to maintain the integrated marketing calendar and partner with cross-discipline teams on strategic approaches to content flighting

•Optimize the most effective use of paid, owned and earned media and creative - guiding creative teams on appropriate role of messaging within media platforms

•Lead content personalization planning for various audiences, building for a dynamic and scalable future

•Analyze campaign metrics and leverage insights from data to improve marketing effectiveness

•Oversee the content planning team for homepage, editorial stories, and email

•Contribute to monthly reporting products, specifically via owned content trends

Desired Education & Experience

•10+ years experience in an integrated content and/or comms planning function

•5 years experience in a retail environment, required

Preferred Qualifications

•Strong project management and multi-tasking skills with exceptional attention to detail.

•Strong communication and presentation skills with an ability to effectively influence with cross-discipline teams.

•Practice open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner

•Experience working across flowcharts, media specs, program timelines and detailed media planning documents

•Experience building and/or scaling a content strategy program, leveraging data and consumer insights

•Understanding of content personalization strategies and content syndication approaches

•Demonstrated content strategy and planning capability inclusive of content performance analysis and syndication constructs

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